Under Maribel Lopez, who became head of PBSDS in December, the unit is branching out nationwide and developing STEM content aimed at women and people of color.
CPB gave $3 million to establish regional centers for member stations, while the National Science Foundation will boost PBS Terra, the YouTube science hub.
Shereen Marisol Meraji, a reporter with NPR’s Code Switch, and Lauren Saks, director of programming for PBS Digital Studios were at SXSW and gave a panel session on strategies for public radio and public television to reach out to younger and more diverse audiences.
PBS Digital Studios is commissioning the digital media unit at New York’s WNET to produce 40 episodes for two new YouTube series, marking its first major content collaboration deal with a PBS member station. WNET’s Interactive Engagement Group will create short-form videos about gender identity. WLIW, the station’s Long Island affiliate, will produce a series on consumer technology. PBSDS will co-produce both. Representatives at PBS and WNET declined to discuss the value of the contract, which was announced Wednesday.
BEVERLY HILLS, Calif. — You have to love the irony. The first scripted narrative series from PBS Digital Studios is a modern update of Frankenstein, the science-fiction classic about creating new life. Just as in Mary Shelley’s timeless Gothic tale, PBS Digital Studios is using the latest in science and technology in its experiments to breathe new life into PBS programming. PBS Digital Studios, launched in March 2012, will premiere Frankenstein M.D. Aug.