PBS pushes message of digital innovation at SXSW

During a March 10 appearance at the South by Southwest Interactive conference, PBS President Paula Kerger talked the talk of digital innovation, pointing to the network’s recent successes with web-original videos, social media messaging and the unparalleled popularity of online content tied to PBS Kids.

Kerger suggests viewers contact NEA “if they have issues with the focus of their funding”

In an article in the Deseret News, PBS President Paula Kerger advises viewers to reach out to the National Endowment for the Arts to voice their support for PBS arts programming. “I’ve not tried to encourage any large, grassroots efforts,” Kerger said, “but I think people should let the NEA know if they have issues with the focus of their funding.” The NEA recently broadened its Arts on Radio and Television fund to Arts in Media, resulting in far fewer grants to public radio and TV programs (Current, April 23).Kerger “recommended addressing concerns to Rocco Landesman, NEA chairman, either through direct correspondence or a phone call,” the Salt Lake City, Utah, newspaper said in the Saturday (June 9) story.

With projects on hold, PBS hunts spendable cash, tweaks primetime schedule

Don’t tell the county fire marshal, but the president of PBS keeps working while her staff evacuates the building in deference to a fire alarm. Kerger travels, meets future donors, smiles dazzlingly at galas, and works some more with the determination of a distance runner, which she is.Here she tells readers:

PBS will propose hot-switching station breaks to help build audience flow, though the new practice would make it hard for stations to slide programs around the schedule,
The network needs to raise immediately spendable money, though she wants it to start accumulating an endowment,
Why PBS didn’t promise Bill Moyers a slot on Friday night in particular. Kerger spoke with Current editors in her conference room at PBS headquarters in Arlington, Va. The transcript is edited. Current: The proposed PBS budget for next year makes a point of concentrating attention on primetime.

PBS won’t raise dues income again next year; Kerger warns it may lose capabilities and impact

Paula Kerger wants public TV stations to know that the combination of flat station dues, dwindling resources and balanced budgets may be slowly strangling PBS’s ability to fund new-media innovation. “We can’t continue to go down this path,” the network president told her board March 26 [2010]. PBS’s member stations are strangling, too, and the network probably can’t count on them to contribute more in dues for fiscal year 2011, which starts in July. The board endorsed a balanced budget — to be sent to stations for comment — that relies on no increases in assessments for member services, program services or fundraising programming.The board also capped at 5 percent any dues increase or decrease levied on an individual station. Fiscal 2011 will be PBS’s second year in a row without an increase in station support.