Tag: Direct mail
Delays in fundraising mail ease for public media after holiday disruption
U.S. Postal Service delays caused year-end fundraising mail to arrive late and created customer-service issues at stations.Carl Bloom, pioneering donor-marketing strategist, dies at 79
Bloom adapted magazine publishers' practices of list-buying and direct-mail testing to public broadcasting membership programs.Alan Sack, pubTV direct-mail pioneer, dies at 87
Sack introduced direct-mail marketing to the pubTV system beginning with WGBH, and his methods are still used in the system.Avoid the penalty — don’t lose sight of direct-mail acquisition
The Super Bowl is over. The boys of summer have just taken the field. And March Madness has only recently subsided. That ...CPB bans list dealings with politicos
To continue receiving CPB aid, public stations must now certify that they don’t exchange member or donor names with political groups, or ...DEI recommendations for mailing list guidelines
After stations’ list practices exploded as a political issue, an organization of public radio fundraisers, the Development Exchange, issued this advice written ...CPB Mail List and Partisan Political Activities Requirements
CPB released these new rules for its grantees on July 30, 1999, after two weeks of controversy prompted by press reports that ...
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