Tag: Branding
Orlando’s WMFE rebrands as Central Florida Public Media
Research had found weak brand penetration in the community beyond the station’s existing audience, said GM Judith Smelser.Maryland broadcaster rebrands as Baltimore Public Media
Baltimore Public Media operates WYPR and WTMD.Los Angeles stations unify branding as PBS SoCal
Survey research confirmed that recasting KCET as PBS SoCal Plus would be a “slam dunk” for building digital viewership.Michigan Radio rebrands as Michigan Public
The station is the latest "Public"-branded pubcaster.KPCC will rebrand as LAist 89.3
“A cross-platform approach will be the tip of the spear of our evolution," CEO Herb Scannell said.Battle of the brands: Vermont Public’s name has some audience members covering their ears
Some Vermonters pine for a “media” or “broadcasting” to be attached, but the name was a very intentional choice.WDSE/WRPT rebrands as PBS North
The station is the latest to co-brand with PBS.PRX drops PRI from branding
The organization had previously used dual branding with PRI and PRX.PBS SoCal preps for bigger role in national production
The PBS flagship for greater Los Angeles is nurturing ambitions to bring more ideas from Hollywood's creative community to public television.Smartphone apps for web listening grow in variety
NPR is working on three or four web audio players for different brands of smartphones. And the company behind the Public Radio ...Finding Explorer
The kinds of people who like new experiences, enjoy scanning expanded horizons, want to see things from varied perspectives are the people ...
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