System/Policy
Orlando’s WMFE rebrands as Central Florida Public Media
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Research had found weak brand penetration in the community beyond the station’s existing audience, said GM Judith Smelser.
System/Policy
Maryland broadcaster rebrands as Baltimore Public Media
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Baltimore Public Media operates WYPR and WTMD.
System/Policy
Los Angeles stations unify branding as PBS SoCal
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Survey research confirmed that recasting KCET as PBS SoCal Plus would be a “slam dunk” for building digital viewership.
System/Policy
Michigan Radio rebrands as Michigan Public
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The station is the latest “Public”-branded pubcaster.
System/Policy
KPCC will rebrand as LAist 89.3
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“A cross-platform approach will be the tip of the spear of our evolution,” CEO Herb Scannell said.
System/Policy
Battle of the brands: Vermont Public’s name has some audience members covering their ears
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Some Vermonters pine for a “media” or “broadcasting” to be attached, but the name was a very intentional choice.
System/Policy
PRX drops PRI from branding
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The organization had previously used dual branding with PRI and PRX.
Programs/Content
PBS SoCal preps for bigger role in national production
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The PBS flagship for greater Los Angeles is nurturing ambitions to bring more ideas from Hollywood’s creative community to public television.
Programs/Content
Smartphone apps for web listening grow in variety
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NPR is working on three or four web audio players for different brands of smartphones. And the company behind the Public Radio Bookmark gadget is positioning its new iPhone player as the one that puts stations first.
Development
Finding Explorer
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The kinds of people who like new experiences, enjoy scanning expanded horizons, want to see things from varied perspectives are the people most likely to be PBS viewers, says Margaret Mark.