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New fellowships pair independent producers with coaches for entrepreneurial training

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A new fellowship program from the Association of Independents in Radio pairs a dozen content creators with coaches in an incubator-style approach to training. The program, an extension of AIR’s long-running mentorship program, aims to boost the participants’ entrepreneurial skills, said Sue Schardt, executive director of AIR. “What we were looking for is people who have very clear goals for what they’re trying to achieve,” she said. “These are people with their chops in place and [who] are ready to launch in a new direction in their career or take on a new venture.”

AIR received about 36 applications and selected 12 from those. The certified professional coaches are Tom Livingston, Jackie Bsharah, Richard Gibson and Mark Sachs.