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The U.S. public wants more news coverage of climate change, surveys find

As hurricanes, floods, wildfires, and heat waves have intensified over the past decade, public concern about climate change has grown dramatically. Today, 65% of the U.S. public is worried about the issue, up from 52% a decade ago, according to nationally representative surveys conducted by scientists at Yale University and George Mason University.

Development

WFMT hits one-day pledge drive record using only music from one CD

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WFMT-FM in Chicago racked up 700 pledges in a six-hour period relying solely on listeners’ reactions to recorded performances of a Vera Gornostaeva, an 84-year old Russian pianist who spent most of her peak performing years trapped behind the Iron Curtain. WFMT ran a one-day pledge drive April 4 with the goal of collecting 700 pledges. For the drive, the station only played selections from a CD featuring recently remastered archived recordings of Gornostaeva performing compositions by Chopin. Listeners who pledged $40 received a copy of “Chopin Recitals” as a premium gift. WFMT played the CD four times, and pledges continued to pour in despite the repetition, according to Steve Robinson, g.m. As a result, the station hit its goal around 1 p.m. and suspended the fundraiser.

Quick Takes

Thursday roundup: PBS promotes execs; Code Switch crowdsources poetry

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• PBS has promoted two of its programming execs. Michael Kelley, formerly v.p. of strategy and business affairs, ascends to s.v.p., programming and business affairs. In addition, Bill Gardner, formerly director of general audience programming, is now v.p. of programming and development, overseeing science, history, natural history, cultural and current events programming. Both joined PBS in 2012. “Mike’s strong business skills and strategic leadership coupled with Bill’s acute editorial judgment and significant development chops have been instrumental to the success of PBS, our producers and member stations nationwide,” Beth Hoppe, PBS chief programming executive, said in a statement.

System/Policy

CPB plans meetings to inform public TV execs about spectrum auction

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CPB will convene two meetings about spectrum over the next two months, working to craft guidelines for public TV stations to use in deciding whether to participate in the upcoming auction, as well as exploring wider policy and technology issues. Broadcasters face several options as the FCC works to clear bandwidth for the growing number of wireless devices. A station can sell all its spectrum and get out of broadcasting completely, sell part of it and share a channel with another broadcaster, or opt out of the auction altogether. The auction is set for mid-2015. CPB is approaching spectrum issues in a “very measured” way, CPB President Pat Harrison told the board at its April 8 meeting in Washington, D.C. “We’re hearing that stations need more spectrum, not less,” for public-service oriented projects.