Thursday roundup: PBS promotes execs; Code Switch crowdsources poetry

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• PBS has promoted two of its programming execs. Michael Kelley, formerly v.p. of strategy and business affairs, ascends to s.v.p., programming and business affairs. In addition, Bill Gardner, formerly director of general audience programming, is now v.p. of programming and development, overseeing science, history, natural history, cultural and current events programming. Both joined PBS in 2012.

“Mike’s strong business skills and strategic leadership coupled with Bill’s acute editorial judgment and significant development chops have been instrumental to the success of PBS, our producers and member stations nationwide,” Beth Hoppe, PBS chief programming executive, said in a statement. “These promotions recognize their programming vision and aim to set the team up for continued success.”

• For National Poetry Month, NPR’s Code Switch blog is building a collaborative verse. The site and poet Kima Jones invited Twitter users Wednesday to submit individual lines for a crowdsourced poem on the topic of race and identity. Jones and Code Switch will pick their favorites and combine them into one poem.

• The Columbia Journalism Review checked out WNYC’s data-journalism team as the station launched its latest crowdsourced journalism project, this one on New Yorkers’ sleeping habits. (For more information about WNYC’s data journalists, read our November 2013 feature.) And Minnesota-based digital magazine The Line looked at Twin Cities Public Television’s ReWire millenial-engagement initiative, which will launch its “TV Takeover” program at the end of May.

• This American Life won Best Podcaster at the sixth annual Shorty Awards, presented Monday in New York. The awards, produced by technology startup Sawhorse Media, honor “the best in social media,” with fans nominating their favorites via Twitter. Comedian Natasha Leggero hosted this year’s ceremony.

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