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Project Core: A vision for scale and growth

Over the past three years, CentralCast has been hard at work implementing critical upgrades that lay the foundation for a more resilient and advanced future. And now, the culmination of these efforts is taking shape in our most ambitious initiative yet: Project Core.

WFMT hits one-day pledge drive record using only music from one CD

WFMT-FM in Chicago racked up 700 pledges in a six-hour period relying solely on listeners’ reactions to recorded performances of a Vera Gornostaeva, an 84-year old Russian pianist who spent most of her peak performing years trapped behind the Iron Curtain. WFMT ran a one-day pledge drive April 4 with the goal of collecting 700 pledges. For the drive, the station only played selections from a CD featuring recently remastered archived recordings of Gornostaeva performing compositions by Chopin. Listeners who pledged $40 received a copy of “Chopin Recitals” as a premium gift. WFMT played the CD four times, and pledges continued to pour in despite the repetition, according to Steve Robinson, g.m. As a result, the station hit its goal around 1 p.m. and suspended the fundraiser.