Programs/Content

Localism emphasis poses risk

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Of all the complex and potentially fateful decisions faced by public radio program directors as they navigate the emergence of multiplatform distribution, one of the most significant is the drive to “go local” and produce more local programs, especially news and information. This push signals a strategic shift for public radio, with potentially enormous consequences for growth or decline. Audience 2010, one of a series of landmark research reports on programming trends published in the previous decade, reported that much of the credit for the growth of public radio listenership could be traced to a shift “away from local production toward network production, away from music-based content toward news, information and entertainment.” That shift was extraordinarily successful, representing two decades of impressive audience expansion and financial growth at a time when other parts of the radio industry struggled. Now, it appears that program decision-makers are changing course. But why would dozens of stations move off the path that worked so well and choose another approach that, viewed through the lens of audience research, would seem to be both more costly and less powerful in attracting listenership?

System/Policy

Redefining public media for the future

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Public media is made up of hundreds of storefronts in communities large and small, each of which has a unique window into America, its people and their stories. These storefronts — local public TV and radio stations — have built public media’s greatest asset: our unique relationships with listeners and viewers, local businesses and governments, and anchor institutions in the arts, philanthropy, education and social welfare. Yet at Public Radio Capital we increasingly hear from public media executives facing competitive and financial challenges that threaten their stations’ economic foundations and thus their effectiveness. Let’s face it: The public media business model isn’t changing. It has already changed in dramatic ways.

System/Policy

Greater Public, iMA announce merger

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Greater Public, formerly DEI, and Integrated Media Association (iMA) announced today that the organizations had merged as of the end of August. Atlanta-based iMA will keep its name and website for the next year to ease the transition, but its board of directors is in the process of dissolving. Ultimately, the 10-year-old organization will function more as a new division within the Minneapolis-based Greater Public, with iMA Executive Director Jeannie Ericson heading up the tentatively named Digital Services unit from Atlanta. “Digital innovation has become increasingly cross-disciplinary and integral to everything we do, which is very positive for public media,” Ericson said in a statement. “This merger is a natural evolution as iMA and Greater Public see their futures intertwined.

System/Policy

Technical hurdles, unknown costs loom in spectrum repacking

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As the FCC prepares to reshuffle the layout of the nation’s television spectrum for the repacking process, public broadcasters are girding for some difficult choices as they consider how to navigate a complex and potentially expensive transition.

System/Policy

Kentucky public radio stations evaluate advantages of working together

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Leaders of Kentucky’s public radio stations are considering how they might collaborate and consolidate operations, with a goal of cutting costs and boosting reporting on local and regional issues. Six of Kentucky’s seven public radio stations have enlisted Public Radio Capital to assess benefits of closer collaboration and to help advance the process if all agree to move ahead. Universities hold licenses to five of the stations and may need to join future negotiations as well. The state has some history of successful station mergers. In 1993, WUOL, licensed to the University of Louisville, and two stations operated by libraries merged under the auspices of the Public Radio Partnership, a newly formed community licensee.

Development

Sharp staff cuts at Pacifica’s WBAI aim to save station

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Pacifica has laid off the entire news department of WBAI-FM and almost all paid staff effective Monday in an effort to keep the cash-strapped New York outlet solvent. Pacifica Interim Executive Director Summer Reese made the announcement on WBAI’s air Friday afternoon. Reese told listeners that she had arrived at the station by cab directly from negotiations with the Screen Actors Guild–American Federation of Television and Radio Artists, which represents WBAI staff. “We have not been able to fully recover  . .

Programs/Content

New Orleans PDP station WLAE ends PBS membership

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WLAE in New Orleans dropped PBS programming as of Aug. 1. General Manager Ron Yager told Current that the decision to forego PBS membership saves the station around $130,000 annually, allowing it to invest in local productions. As an overlap station, WLAE’s lineup of network fare had been limited by its use of the PBS Program Differentiation Plan (PDP). The primary PBS station in the market, community-licensed WYES, continues to air the full national schedule, although for the next month fans of the PBS NewsHour may have trouble finding the weeknightly broadcast.

Quick Takes

Pacifica’s D.C. station in dire financial straits, says interim executive director

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Pacifica station WPFW in Washington, D.C., is in “a pretty critical financial situation,” according to Summer Reese, interim executive director of the network. Reese discussed the state of WPFW during a July 25 Pacifica board conference call. Responding to a board member’s question about a WPFW on-air fund drive planned for in September, she said: “The concern there is, frankly, that you don’t have enough money to get through until September.”

WPFW has fallen into a “perpetual” state of on-air fund drives, Reese said. “It’s not giving listeners much of a break.”

Reese told the board she was following up with WPFW staff about which of the station’s bills must be paid most urgently. Neither the D.C. station nor WBAI in New York have paid for board election costs from last year, she said.

System/Policy

Indiana pubmedia stations to connect via high-speed fiber network

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A state-operated fiber network will soon link all Indiana pubcasters for the first time. Indiana Public Broadcasting Stations (IPBS), a consortium of nine public stations, will piggyback on I-Light, the high-speed network for local, state, national and international research and educational institutions. Roger Rhodes, IPBS executive director, said many stations will connect within the next month; others will come online as they complete their last-mile connection to the fiber backbone. The connectivity will allow stations to share content in real time and help them explore consolidation of back-office functions. IPBS is also drawing up plans for a possible joint master control; five or six stations are “very interested” in that, Rhodes said.

Programs/Content

Court rejects broadcasters’ appeal to block Aereo

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Aereo, the startup service that allows subscribers to view and record television broadcast programs via the Internet, won another legal victory on Tuesday from a federal appellate court. In a 10-2 decision, the U.S. 2nd Circuit Court of Appeals denied a request from a consortium of broadcasters to revisit its earlier decision not to impose an injunction on Aereo. In April the 2nd Circuit upheld a lower court’s decision to allow Aereo to continue operating despite the pending litigation. PBS and WNET are among the TV broadcasters that have filed lawsuits in New York federal courts attempting to block Aereo’s expansion, with little effect. Last July, Judge Alison J. Nathan of the federal court for New York’s Southern District refused to grant an injunction against Aereo, an action that likely would have shut down the service.  The television networks appealed to the U.S. 2nd Circuit, but it upheld the lower court’s decision in April.

System/Policy

FCC rejects AFA complaint over criteria for noncommercial FM applications

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The FCC has affirmed its criteria for awarding broadcast licenses to noncommercial applicants, rejecting a complaint by a religious broadcaster that the rules unfairly favor secular broadcasters. In a July 11 decision, the FCC denied the complaint by the Tupelo, Miss.–based American Family Association over competitive applications to establish new stations in Perry, Iowa, and Spokane, Wash. Iowa State University had sought the Perry station, while Spokane Public Radio pursued the Washington signal. The FCC will award construction permits to the two applicants. AFA argued that the FCC should change the way it assesses what are called “attributable” broadcast interests.

System/Policy

DEI rebrands as Greater Public to reflect new goals for membership, collaborations

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ATLANTA — DEI, the membership organization that supports development and fundraising work at public radio stations, has changed its name to Greater Public. President Doug Eichten announced the change during the opening session of the Public Media Development and Marketing Conference, which runs through Saturday at the downtown Omni Hotel. “[T]he nature and pace of change in the media landscape now is so dramatic that we believe our industry is at a true inflection point,” Eichten said. “Greater Public is committed to providing new levels of leadership and resources for public media organizations to move forward.”

The new name signals Greater Public’s intention to broaden its membership to include more public television stations and to develop collaborations among different types of public-service media organizations, including nonprofit news outlets. It also plans to produce special offerings in leadership development and training, including for lay leaders who serve on station boards.

Development

APTS, NPR retooling 170 Million Americans campaign

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A grassroots initiative that encourages citizens to lobby Capitol Hill for continued funding to public media is changing its name, revamping its website and updating its social-media outreach. Starting July 15, the 170 Million Americans for Public Broadcasting initiative, which launched in December 2010, will become Protect My Public Media, according to a message sent to supporters July 1. In a statement posted June 14 on the National Friends of Public Broadcasting website, NPR’s Mike Riksen said pubcasting’s Washington representatives have been working over several months to make the campaign “a more capable and vital asset in our efforts to preserve federal funding for public broadcasting stations.”

NPR has been collaborating with the Association of Public Television Stations (APTS) to revamp the campaign, he said. Riksen is NPR’s v.p. of policy and representation. Representatives for NPR and APTS declined to discuss the changes with Current.

Development

Forum will focus on philosophies of public media’s local service

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The next Public Media Futures Forum, the latest in an ongoing series of events examining topics of interest to the field, will take place Tuesday at Georgia Public Broadcasting in Atlanta. The city is also the site of this week’s Public Media Development and Marketing Conference, sponsored by DEI. The forum will explore differing philosophies of local service, such as the audience-loyalty approach championed for public radio by David Giovannoni and the “community impact” approach favored by CPB, foundations and other stakeholders. The more than 20 participants will include Michal Heiplik, director of the Contributor Development Partnership, a project of the Major Market Group and CPB; Ted Krichels, currently a project director for PBS, examining sustainable station business models;  Arthur Cohen, president of Public Radio Program Directors; and Barbara Appleby and Valerie Arganbright, co-founders of the Minnesota sustainability consultancy Appleby Arganbright. The Forum will be streamed live from 10 a.m. to 3 p.m. Eastern Time.