Development
Stations look to cryptocurrency as new option for donors
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By accepting the gifts, stations have the potential to draw younger donors who give more generously.
Development
Get tips on how to boost online revenue from our webinar on digital fundraising
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As part of our “Focus on Membership” series, three experts discuss the nuts and bolts and bigger picture of effective digital fundraising.
Development
Get tips on seeking journalism grants from our Local that Works webinar
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Our “Pathways to Philanthropy” webinar included essential elements of a successful pitch and mistakes to avoid.
Development
These stations are adopting new strategies to attract more diverse donors
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“We spend a lot of time thinking in the clouds and being a little more highbrow and not coming out of those offices and coming down to the people,” said Nikki Swarn, GM and PD at The Drop. “So many public media stations don’t make that entry point as simplistic as it could be.”
Development
Stations look to increase retention as trends for new donors cause concern
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“If new donors continue declining overall, that means retention of those donors is going to be more important than ever.”
Development
The time to prioritize digital revenue and engagement is now
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A 2020 study of stations’ online donation practices revealed that public media is woefully behind other nonprofits.
Development
How WETA focuses on improving retention to boost value of Passport donations
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The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
Development
TPT creates endowment for STEM programs with $9M bequest
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The William D. Wells Fund, established with a legacy gift from a donor who supported the station anonymously for decades, will generate funds for the station’s STEM and education initiatives.
Development
How original research is helping NPM draw sponsors to public radio
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NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
Development
WBUR closes first capital campaign with $35M
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The majority of the funding is supporting the station’s live-events venue.
Development
Why independent documentary filmmakers want new and improved funding models
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Filmmakers who search high and low for production money say public media must find ways to increase support for their work.
Development
Study finds public TV outpacing radio in donor growth
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Public TV saw “incredible growth” in sustainers, according to the donorCentrics Benchmarking Project. Meanwhile, public radio may face a “downward slope” in revenue.
Development
Stations fundraise for the future while helping donors create wills
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A partnership with a company offering an online tool for composing wills has generated 537 bequests to 10 stations since August.
Development
Answering Passport’s age-old question
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We’re not sure why, but the average age of Passport donors is changing.
Development
How the pandemic prepared public media to build an audience-centered culture
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By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
Development
Latest round of NEA grants includes dozens in pubmedia
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The agency announced $88 million in grants this week.
Development
Stations report higher gifts as door-to-door canvassing resumes
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With pandemic restrictions easing, stations that have relaunched canvassing have seen a 10% increase in average new sustainer gifts.
Development
OPB receives $2 million boost to capital campaign
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CEO Steve Bass reflects on a year of fundraising during the pandemic, public media in Oregon and more.
Development
Delays in fundraising mail ease for public media after holiday disruption
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U.S. Postal Service delays caused year-end fundraising mail to arrive late and created customer-service issues at stations.
Development
Stations are cautiously optimistic that underwriting will rebound next year
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Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.