Development
Capacity: Radio’s local newsrooms weigh in
As the chorus calling on public media to add more local journalists grows, let’s be mindful of the specific ways adding ...Urgency: Recession is just the latest thing to go worse for public television
Between the years 1995 and 2010, public television stations’ cash revenues rose, plateaued and then crashed with the 2008 recession, falling altogether ...PBS to produce sessions on TV fundraising at PMDMC
Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track ...Saying ‘thank you’ isn’t just polite — it could raise millions more
How much are simple thank-you calls to donors worth to public television stations nationwide over the course of a year? Potentially, about ...Localore: matchmaker for innovation
Two years after its Makers Quest 2.0 project tapped independent producers to stretch the creative boundaries of public radio, the Association of ...If you pay commissions on underwriting sales, make them incentives for team behavior
... Management can support responsible behavior, however, by designing compensation systems that reward it. These techniques include offering a livable base salary ...WBUR finds ROI for stores in underwriting
Looking to expand the pool of companies that place underwriting spots on public radio stations, Boston’s WBUR unveiled results from its first-ever ...Pledge Pipeline, 2011-12
Current‘s first Pledge Pipeline previews 36 shows heading to public TV on-air membership drives in December 2011, March 2012 and beyond. Producers and ...Subsidies lost, urgency gained
As public broadcasting braces for expected cuts from its most predictable revenue source — the annual CPB appropriation — system leaders are ...After scandal, fundraisers debate ethics
Having witnessed the damaging one-round knockout of NPR fundraiser Ron Schiller in March, public radio’s development pros are working to adapt the ...‘Restricted unrestricted’: a productive new flavor of grants at KPBS
“Blessed Be the Ties that Bind” may be music to churchgoers, but many station leaders find it discordant. No matter how much ...Flow plan would push spots deeper into PBS hours
The traditional pledge-drive mantra brags about a piece of public television’s ancestral DNA: “PBS — your home for quality, uninterrupted programming.” So the ...With projects on hold, PBS hunts spendable cash, tweaks primetime schedule
Don’t tell the county fire marshal, but the president of PBS keeps working while her staff evacuates the building in deference to ...CPB survives, but not the facilities program
This year, St. Patrick’s Day was the deadline for pubcasters to ask Uncle Sam for help replacing their ancient, failing transmitters, or ...The right jabs public radio with video sting using NPR fundraiser’s words
Neither Ron Schiller nor Betsy Liley had eaten before at Café Milano, the upscale see-and-be-seen restaurant in Georgetown, before Feb. 22, when ...
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