Development
Seven rules for station execs to succeed in fundraising
More than a decade ago, I was appearing on-air during a television pledge drive when a phone bank volunteer said a caller ...Winning members at their doors
One of the most promising new membership initiatives to come along for public television in years doesn’t involve phone banks, on-air pitches ...Sponsor churn, ebb in digital cut into NPR’s bottom line
With one of its biggest corporate sponsors pulling back from a multiyear underwriting commitment, NPR has an uphill climb to rebuild its ...WCNY-TV is ‘stronger and moving in a better direction’
When WCNY-TV announced that its September 2007 pledge drive would be its last, skeptics predicted the new policy would be short-lived.Public media’s “value” derived from service to local communities
To the editors: Amanda Hirsch asks if the “value proposition” for public media is different today from what it was in the ...Kickstarter crowd backs Seabrook’s Decode DC
Former NPR correspondent Andrea Seabrook, who covered Congress until departing in July to launch an independent podcast called Decode DC, crossed the finish line ...Hawaii Public Radio overcomes challenges to win prize for outstanding fundraising
DEI gives its Benchmarks Award each year to a consistently top-performing station in terms of net revenue per hour of listening. While ...Wisconsin Public Radio’s Dopart was hailed as PRADO development professional of the year
Since becoming WPR’s director of membership director in 2005, Rebecca Dopart has upped membership revenue by 30 percent — from $5 million ...Outside consultant says WDET fundraising spots weren’t unethical
Pitch spots requesting donations for an audio preservation project at Detroit’s WDET did not violate fundraising ethics, according to an accredited fundraising ...NPR seeks deal to offer CRM to more stations
NPR Digital Services is negotiating with an unidentified vendor to provide cloud-computing products to member stations, potentially transforming the ways they manage ...NPR budget for 2013 projects $5 million deficit
The 2013 budget approved by the NPR Board Sept. 14 projects a $5.1 million operating deficit, with expenses adding up to $185.5 ...WDET apologizes for fundraising spots simulating tape decay
Detroit’s WDET admitted in an August letter to donors that it used suspect advertising tactics in on-air fundraising spots promoting an ambitious ...Jefferson Public Radio’s deal with university splits radio from real estate
A new agreement between Southern Oregon University and Jefferson Public Radio settles the months-long dispute between the two parties over control of ...With new independent film, Ira Glass and TAL dream big
'Sleepwalk With Me,' is the program's latest (and biggest) attempt to break into the movie business.Insistent sponsors put newsrooms on alert
Underwriters of public radio programs increasingly want to link their names more closely to particular stories and reporting projects, according to station ...
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