Development
Podcast with limited radio airplay sets Kickstarter record
Roman Mars is a hard man to find on the radio. Only ten terrestrial stations regularly broadcast his Public Radio Exchange–distributed program 99% Invisible, ...If ratings don’t correlate to dollars at pledge time, what will?
PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn't learned what to do about declining pledge ...Thicket of uncertainty for federal aid
Public broadcasters face multiple and serious uncertainties on Capitol Hill over the next few months. A spending bill approved by the House subcommittee ...Pledge Pipeline 2012-13
Current’s Pledge Pipeline previews 17 shows heading to public TV on-air membership drives in December 2012 and March 2013.Top prospects for expanding pubradio revenues examined at Public Media Futures Forum
SEATTLE — When public media development consultants and station leaders gathered at the University of Washington’s Seattle campus on July 10 to ...“Inspire Nebraska” capital campaign raises $25 million
The NET Foundations for Television and Radio have exceeded a five-year, $25 million capital goal for their “Inspire Nebraska” campaign. “It was a ...Why don’t more stations adopt ‘sustainer’ ways?
Public radio stations have widely adopted sustaining-member programs over the last several years. Because of this, one might assume that a significant ...Ten stations below CPB grants criteria
At least 10 public television stations could be at risk of losing vital CPB community service grants this fiscal year and next ...Seeking the next $100 million
A review of public stations’ financial data over the past 15 years shows that, despite their widely divergent revenue trajectories, public radio ...If CPB is defunded, 130 stations ‘at high risk’
What if Congress stopped allocating federal aid to pubcasting? The latest bleak financial analysis from CPB, released last week, adds some specifics ...Late professor left gifts to NPR, Texas station in will
NPR and KMBH in Harlingen, Texas, have received donations from a devoted listener who passed away in 2009. Wallace Cameron, a former ...PubTV tests new approaches for fundraising with kids’ TV
This reluctance to fundraise around children’s shows is “a conundrum,” Rotenberg said in an interview. “Kids’ programming is probably the most recognized ...Academic study on thank-you gifts for donations yields unexpected results
A new study on thank-you gifts in exchange for donations has produced counterintuitive results, according to Psychology Today: Receiving a gift unconditionally, such as ...Avoid the penalty — don’t lose sight of direct-mail acquisition
The Super Bowl is over. The boys of summer have just taken the field. And March Madness has only recently subsided. That ...Extolling public TV’s mission with an edge
I love standing on a stage — especially in the American heartland — and saying to 500 public television supporters, “Fear is ...
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