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Author: Deb Ashmore

Deb Ashmore
Deb Ashmore
  • Development
    CDP Index logo

    December CDP Index: Giving driven by rescission shows signs of slowdown

    Data also shows that throughout 2025, all giving channels experienced an increase in new donor acquisition, but none more than digital.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    January 14, 2026
  • Development
    CDP Index logo

    November CDP Index: Growth continues through October but at slower pace

    As growth rates slow, retaining new donors will be key to a successful 2026.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    December 12, 2025
  • Development
    CDP Index logo

    October CDP Index: Giving remains at peak levels at end of third quarter

    Stations that have been leaning into messaging around the rescission of federal funding have seen stronger new donor growth.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    November 13, 2025
  • Development
    CDP Index logo

    September CDP Index: Federal defunding continues to drive massive giving spikes

    Growth in revenue and new donors is the strongest since any time in the last five years.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    October 15, 2025
  • Development
    A person seated indoors uses a laptop displaying a donation webpage with an image of hands holding a red heart and a button that says “Support Us.”

    New donor surge brings generational shift to pubmedia fundraising

    A new CDP analysis finds that Millennials are on the rise and on the move.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership) and Jim O'Shaughnessy, Senior Director of Business Intelligence and Analytics (Contributor Development Partnership)
    October 10, 2025
  • Development
    CDP Index logo

    August CDP Index: Federal defunding drives giving to new highs

    Revenue and new donor growth have reached their highest point in five years.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    September 10, 2025
  • Development
    CDP Index logo

    July CDP Index: New donor growth reaches highest level since 2021

    Growth for new Radio donors reached 162.6% in the three-month index, with TV/Joint licensees reporting a 65.3% increase.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    August 11, 2025
  • Development
    CDP Index logo

    June CDP Index: Growth in giving lifts 12-month results across public media

    Fundraising gains spread across all performance indicators for organizations of all sizes.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    July 14, 2025
  • Development
    CDP Index logo

    May CDP Index: Data shows ‘jaw-dropping’ donor gains this spring

    The remarkable growth reported last month continues, with the Membership Revenue Index showing a year-over-year increase of 7.6%.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 17, 2025
  • Development
    CDP Index logo

    April CDP Index: Reactionary giving lift continues through first quarter of 2025

    Converting these donors to sustainer giving, testing annual sustainer offers and refining stewardship of these donors will be areas to focus on ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    May 15, 2025
  • Development
    CDP Index logo

    March CDP Index: Reactionary giving lifts donor acquisition for first time since 2023

    Radio saw a remarkable 39% increase in new donors compared to 2024, but declines continued for TV-only organizations and joint licensees. ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    April 16, 2025
  • Development

    CDP report: Individual giving to public media held firm in 2024 despite economic pressures

    A strong fourth quarter for new donor acquisition for radio, and systemwide sustainers and higher-level donors that maintained or increased their support, ...
    By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    March 20, 2025
  • Development
    CDP Index logo

    February CDP Index: Year begins with boost to membership revenue

    The Membership Revenue Index shows a year-over-year increase of 5% for the three-month period ending Jan. 31 compared to the same three ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    March 19, 2025
  • Development
    CDP Index logo

    January CDP Index: Fourth quarter sees rally for high-dollar gifts, new radio donors

    A strong fourth quarter reversed prior monthly trends to end 2024 on a higher than anticipated note. 
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    February 12, 2025
  • Development
    CDP Index logo

    December CDP Index: High-dollar gifts stabilize revenue amid sliding new donors, Passport usage

    The New Donor Index continues to be an area of concern, declining 12.3% overall.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    January 14, 2025
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