Development
FY24 fundraising analysis highlights diversity of sources as key to success
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Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor growth in FY24.
Development
October CDP Index: Radio results remain sluggish while TV waits for next blockbuster
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A declining rate of growth among Passport users is exposing cracks in new donor programs at TV and joint licensees.
Development
September CDP Index highlights sluggish summer for pubmedia donors, revenue
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The June through August 2024 period was, at best, sluggish for station fundraising across several key performance indicators compared to the same period in 2023.
Development
August CDP Index: Inconsistent high-dollar performance, new donor challenges mean rough start for fiscal year
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As audiences decline, pledge has dropped for all station types across the last five years.
Development
July CDP Index: Modest rally in key areas results in soft landing for FY24
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Membership revenue is up, driven by high-dollar gifts and consistent increases in sustainers and Passport users.
Development
June CDP Index: Overall revenue declines as high-dollar giving cools
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New donor challenges are having obvious impacts on both overall sustainers and even high-dollar gifts for radio.
Development
Public media’s fundraising outlook shows signs for hope amid challenges
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Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media has a strong legacy of trust to build on.
Development
May CDP Index: 7.6% lift in high-dollar gifts powers revenue increases
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High-dollar gifts and sustainers continue to be pillars of strength and stability for stations as new donors remain a challenge.
Development
April CDP Index: High-dollar giving boosts revenue in early 2024
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Along with high-dollar giving, a stable sustainer population for radio stations and a growing sustainer pool for TV stations and joint licensees are driving revenue growth.
Development
March CDP Index: Passport users decline, but sustainers continue upward trend
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In the most recent three-month period, sustainers increased by 6.9% due to an 8.4% increase for TV/Joint stations.
Development
February CDP Index: New donor acquisition reaches ‘crisis phase’ for radio
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“Investing in diverse donor, listener and digital user acquisition is critical to the future of local public news outlets.”
Development
January CDP Index: Stalled high-dollar giving impacts end-of-year revenue performance
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In the latest CDP Index, medium-sized stations had the strongest performance in high-dollar gifts, with 1.9% growth.
Development
December CDP index: Membership revenue flattens after six months of growth
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National reporting on Giving Tuesday results highlighted flat revenue performance and a 10% decline in donors.
Development
November CDP Index: New donors increase, but growth misses radio
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TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.
Development
October CDP Index: Encouraging trends continue in membership growth, new donors
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Radio stations, however, persist in showing a “consistent and concerning downward trend” in new donor acquisition.
Development
Look at giving trends before the pandemic to guide your fundraising strategies
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With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position to ride out the pandemic with some stability.
Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.