Author: Christina McPhillips
Survey illuminates generational differences in values motivating donors
Members ages 58 and younger want access to more on-demand programming, and they're willing to pay more for it.Carl Bloom, pioneering donor-marketing strategist, dies at 79
Bloom adapted magazine publishers' practices of list-buying and direct-mail testing to public broadcasting membership programs.Why stations should look to younger sustainers for bequests, major gifts
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
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