Half a century after public television made children’s programming one of its core missions, public radio is finally getting into the game with kids’ podcasts like NPR’s Wow in the World, MPR/KPCC’s Brains On! and VPR’s But Why.
According to Lindsay Patterson, co-founder of the children’s podcast advocacy organization Kids Listen, there’s a reason why podcasting may be better suited than radio for children’s audio programming: the repeat button.
“If you’re a parent, you know that you are going to read that book until your kids have memorized it. You’re going to watch that movie until you can sing every single song,” Patterson told me on The Pub. “Kids love to listen to podcasts in the same way — over and over again. And they’re actually, in that way, more attentive listeners than adults.”
Patterson is also the co-host of Tumble, an independent science podcast for kids. (Side note: If you’re wondering why all the kids’ podcasts seem to be about science, listen to the show to hear me ask Patterson that very question.) She says there remains an enormous amount of room in the market for new children’s shows, and she has practical tips for producers that are drawn from extensive user surveys conducted by Kids Listen.
Also on this week’s show, the inescapable reason why all opinion journalists, myself included, end up sucking after a while. And on a related note: The Pub is looking for a new host/producer! Is that you? Check out the details and apply.
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Adam Ragusea hosts Current’s podcast The Pub and is a journalist in residence and visiting assistant professor at Mercer University’s Center for Collaborative Journalism.