Programs/Content
Through podcasts, kids’ shows also get more airtime on old-school radio
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Podcasts give creators of kids’ shows more freedom, but finding ways to play to radio’s strengths can help them reach more listeners.
System/Policy
WHYY efforts focus on increasing racial diversity of staff, audiences
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WHYY is undertaking several projects to better understand itself and its audiences so that it can expand its reach to people of color.
Programs/Content
How pubmedia websites try to serve a fragmented audience
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Satisfying radio, TV and digital audiences isn’t easy, but WHYY is taking on the challenge with a new website and online identity.
"Made Possible By..." Podcast
‘Made Possible By…’ #1: Rick Breitenfeld shares secrets to success
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Our new podcast revisits the roots of public media by bringing together founders and up-and-comers.
"The Pub" Podcast
‘The Pub’ #102: Why WHYY retired its NewsWorks site
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The Philadelphia station has doubled down on a call-letters-dot-org online identity.
People
Art Ellis: Failing out of freshman engineering got me hooked on public media
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If WHYY’s Art Ellis hadn’t failed some of his core courses in college, he may not have discovered purpose and a new direction at WRUW-FM in Cleveland.
Programs/Content
As Cosby faces trial, WHYY podcast looks at how hometown views native son
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The show examines the man who wore Philly on his chest and what locals are saying about him.
Programs/Content
PBS Annual Meeting honors longtime leaders and creative fundraising approaches, and more awards in public media
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Early childhood educator Bill Isler received the PBS “Be More” Award for helping to bring characters like Daniel Tiger to life.
Programs/Content
What WHYY learned from launching a podcast for kids
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“Make sure you have resources to devote to marketing. There is no such thing as a great podcast with no listeners.”