Programs/Content
PBS NewsHour expands online audience with website makeover
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Page views have grown from 15.7 million in the first quarter of 2014 to 25.1 million in the fourth quarter.
Current (https://current.org/tag/web/)
Page views have grown from 15.7 million in the first quarter of 2014 to 25.1 million in the fourth quarter.
Podcasts with public radio connections dominate iTunes podcast charts, so it’s no wonder that podcasting companies are snapping up talented producers who earned their stripes in public media.
WKAR-TV in East Lansing, Mich., will make content from a weekly state politics and public affairs show available via a mobile app funded by a grant from the Investigative News Network. The scope of WKAR’s proposed app helped it stand out among a pool of 48 applicants, said Kevin Davis, c.e.o. and executive director of INN. “What made it unique was that the app was focused more on a program rather than on general content,” Davis said. “It was quite niche.” (Disclosure: Current is contracting with INN for web development services.)
The weekly show, Off the Record, has provided coverage of Michigan affairs for 43 years, aided in part by WKAR’s location near the state capital. The half-hour broadcast is supplemented by OTR Extra, a live webcast featuring additional discussions among the show’s guests.
StoryAct will suggest ways that readers can take action.
Two doctors who focus on the relationship between incarceration and public health have teamed up with a Sesame Street Muppet to call attention to the issue. Prompted by Sesame Workshop’s “Little Children, Big Challenges: Incarceration” initiative, the video released in October features two experts on prison health, the creator of the Sesame Workshop initiative and Alex, a Muppet with electric blue hair and an incarcerated father. The video followed the publication of “Sesame Street Goes to Jail: Physicians Should Follow,” an article in the medical journal Annals of Internal Medicine. Drs. Dora Dumont, Scott Allen and Jody Rich called for physicians to pay more attention to mass incarceration and took note of Sesame Street’s involvement.
Seven organizations associated with public media are among 1,116 grantees announced Tuesday by the National Endowment for the Arts for funding that totals just over $29 million.
Asking interviewees to consider their status as white Americans takes them, and viewers, into uncomfortable territory.
Public Radio Exchange’s podcast network Radiotopia has raised $620,000 from 21,808 donors on Kickstarter, setting a record among publishing, radio and podcasting projects that have used the crowdfunding platform. “We were dazzled by the response,” said PRX CEO Jake Shapiro. “It shows how dedicated the listeners are to the shows. And it means we’re going to be shipping out a lot of T-shirts.” After reaching its initial goal, the campaign achieved stretch goals as well.
The coverage from the Miami Book Fair International will stream live on PBS.org, member station websites and WorldChannel.org.
PBS is preparing for a pilot run of Membership Video on Demand, a premium service for station contributors, under the new name PBS Plus. The service will be structured to preserve a window of free access to program streams on PBS.org and to protect stations’ member data, according to Tom Davidson, PBS senior director of digital strategies, during a session at the NETA Professional Development Conference, Oct. 20–22 in Dallas. PBS Plus will go into soft launch in the spring for existing members at seven test stations. Under the full kickoff scheduled for late summer 2015, stations nationwide can begin marketing it to new members.
PBS Digital Studios is commissioning the digital media unit at New York’s WNET to produce 40 episodes for two new YouTube series, marking its first major content collaboration deal with a PBS member station. WNET’s Interactive Engagement Group will create short-form videos about gender identity. WLIW, the station’s Long Island affiliate, will produce a series on consumer technology. PBSDS will co-produce both. Representatives at PBS and WNET declined to discuss the value of the contract, which was announced Wednesday.
Acorn TV, the upstart streaming service specializing in British television, is still a tiny operation, with about 115,000 paid subscribers. Nonetheless, its fast growth is causing outsized concern at PBS and Masterpiece, public television’s longstanding home for British drama. Brewing tensions came to a head over rights to the final three episodes in David Suchet’s marathon 70-program portrayal of Agatha Christie’s Belgian detective Hercule Poirot. As a result of the rift, Acorn TV premiered the episodes to its streaming subscribers in August and syndicated them directly to local public TV stations, with Masterpiece nowhere in the picture. The broadcast window for the finale’s broadcast opens Nov.
An NPR podcast hatched from a friendship four years ago took a step in its evolution earlier this month, becoming a weekly radio show focused on Latino music and culture. Edited down from the weekly podcast’s 40 minutes, the half-hour Alt.Latino debuted Oct. 2 and is airing on stations in four markets, including Denver and San Francisco. The “alt” in the title refers to the show’s exploration of subjects that co-host and co-creator Jasmine Garsd sees as underreported by other media outlets. “We started off with a lot of indie music, but as the show grew we saw it more as delving deeper into Latin culture,” Garsd said.
A new service from DMW Direct Fundraising aims to help pubmedia stations reach members and donors through cellphones and tablets, using software for creating mobile-friendly pledge forms.
According to DMW, the new service will be more effective than the text-to-give format many stations have experimented with because it doesn’t rely on cellphone carriers to collect money and allows for larger donations. It also offers more opportunities for individualized communications. Mobile giving can be an important revenue stream, but stations should view it as more than just dollars and cents, said DMW President Debbie Merlino. “It’s really important to not just think of this as another channel for revenue only,” she said. “It really needs to be about engagement.
A mobile tipping point came earlier this year. For the first time, mobile devices accounted for 55 percent of Internet usage, according to January data from comScore, while laptops and desktops accounted for 45 percent of usage. The proportion of Americans who read email on their mobile devices has also crossed the halfway point, with a 2013 Pew Research Center survey finding that 52 percent of cellphone owners used their devices to send or receive email. For development professionals planning email appeals for year-end fundraising campaigns, these technology shifts will support or undercut the effectiveness of your efforts. Most donors who open your messages will read them on smartphones and tablets.
An Oregon Public Broadcasting journey through the Glacier Caves was among the winners.
After a four-year run, science correspondent Robert Krulwich’s blog on NPR.org, Krulwich Wonders, will end Sept. 30 as the network seeks to cut costs. “NPR (in the form of a super-top executive) sat me down and, after four years of generously supporting this blog, told me it can’t anymore,” Krulwich wrote in a blog post Wednesday. “It needs to cut costs and — you know the phrase — it has chosen to go ‘in new directions.’ So at the end of this month, Krulwich Wonders will no longer appear on NPR’s website.”
The president of Greater Public responds to a commentary.
After launching with one station in 2011, the social media–driven project now has 36 participating stations.
Greater Public, the organization providing fundraising resources and support to public media stations, has opted not to renew the contract of Jeannie Ericson, executive director of its digital division. Ericson formerly worked directly with stations as executive director of the Integrated Media Association, which merged with Greater Public in August 2013. Under a yearlong contract that expired Aug. 29, she helped Greater Public evaluate how to integrate iMA’s digital services for stations into its existing portfolio of development-focused activities. Ericson had not expected that Greater Public would decline to renew her contract, she said.