Current (https://current.org/tag/wbur/page/4/)
… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? …
Among the 54 public stations receiving regional Edward R. Murrow Awards for electronic journalism, WUFT-FM of Gainesville, Fla., won eight, and Vermont Public Radio captured seven. Five additional pubradio stations — KUNC, Greeley, Colo.; South Dakota Public Broadcasting (SDPB); KCCU, Lawton, Okla.; WBUR, Boston; and WITF, Harrisburg, Pa. — each won six Murrows in regional RTDNA competitions among broadcast and online news outlets. Awards for overall excellence among large market stations went to KUT in Austin, Texas, and WUNC in Chapel Hill, N.C., while WUFT and Alabama Public Radio were recognized among small-market stations in their regions. The Radio Television Digital News Association honored broadcasters across 13 multistate U.S. regions for outstanding news reporting.
NPR won four national Edward R. Murrow Awards in latest RTDNA contest honoring excellence in electronic journalism. Top winners among the 14 additional public radio newsrooms recognized by the Radio Television Digital News Association for 2009 include Boston’s WBUR, honored for overall excellence among large-market radio stations, and Michigan Radio’s The Environment Report, cited for best news series in the radio network division. Among five public radio outlets that won in the small-market division, North Country Public Radio in Canton, N.Y., won a Murrow for investigative reporting by David Sommerstein and WSHU in Fairfield Conn., for Charles Lane’s continuing coverage of attacks against Latinos in Patchogue, Long Island. The national Murrow for overall excellence among broadcast-affiliated websites went to NPR.org, which was redesigned last summer to highlight news headlines and feature more visual elements. NPR’s winning news reports include:
A Familiar Enemy for Platoon,” a two-parter reported by Tom Bowman and Graham Smith, sharing the national Murrow for hard news reporting;
“Friday Night Lives,” a series on high school football by Tom Goldman and Mike Pesca, for sports reporting;
“Can I Just Tell You?,” commentaries by Tell Me More host Michel Martin, for writing; and
“In the Kennel: Uncovering a Navy Unit’s Culture of Abuse,” an investigation of hidden abuses of homosexuals in the military by Youth Radio’s Rachel Krantz, aired on All Things Considered.
Boston’s public radio landscape shifted Dec. 1 when WGBH moved all of its classical music programming to WCRB 99.5 FM and adopted a news/talk-dominated format for WGBH 89.7. The change, made possible by WGBH’s $14 million purchase of the commercial classical station from Nassau Broadcasting Partners, marks a strategic redirection for the Boston pubcaster that’s known throughout the world as the top producer of television programming for PBS. Its radio service, with a 100,000-watt signal extending far beyond Boston, had tried for decades to satisfy both music lovers and NPR news audiences. Like pubradio licensees in other major cities, WGBH now looks to super-serve both sets of listeners and attract new ones with two distinct formats.
See Jane. See Jane run WBUR. See Jane ditch the music for NPR news and talk. Grow WBUR, grow. Why the primer approach?