Development

Fiscal year-end layoffs include 10% of PBS staff

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Swamped by the recession tsunami as they prepared for the new fiscal year, public broadcasters at PBS headquarters; WQLN in Erie, Pa.; two Wisconsin stations and Colorado Public Radio cut budgets to keep their noses above the red ink.Falling by the wayside are established services, including the weeknightly newscast for Delaware viewers broadcast for 46 years by Philadelphia-based WHYY-TV and the local reports on the radio reading service for the blind operated for 16 years by WMFE-FM in Orlando, Fla.Troubled stations typically reported revenues that were down across the board, in underwriting, corporate donations, membership and state government support. With no higher ground for refuge, PBS officials told staffers June 11 that 45 positions, including some vacancies, would be eliminated. That’s about 10 percent of the network’s staff. PBS is struggling to close a $3.4 million deficit anticipated for fiscal year 2010. Spokeswoman Jan McNamara said the job cuts and other measures already adopted will eliminate about half of that shortfall.

System/Policy

PBS grandfathers sectarian shows

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In a compromise with the few pubTV stations that carry religious programming, the PBS Board voted June 16 to allow them to keep their PBS membership without dropping the shows. Member stations also can carry worship services and other clearly sectarian programs on their DTV multicast channels or other distribution platforms so long as they don’t carry the PBS name or PBS-distributed programming. The ruling pleased the handful of pubTV stations that have longtime commitments to religious broadcasts. The PBS Board, aiming to maintain a clear separation between public TV’s identity and religious groups, did draw a line on sectarian programs, but the new member eligibility rule is much less restrictive than what the network’s Station Services Committee proposed in February. Stations that want to keep their membership in PBS won’t be able to add any new sectarian programs on their main channels or wherever PBS programs or the PBS name are used.

People

No show in Escondido for Mister Rogers’ ‘successor’

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Michael Kinsell imagined that his Michael’s Enchanted Neighborhood show would replace Mister Rogers’ Neighborhood on public television. Instead, Kinsell and his dream ended up on The Museum of Hoaxes website, which tracks “dubious claims and mischief of all kinds.”

For at least the past 18 months, the young San Diego man took his plans to a sequence of top entertainment pros, pitching a gala fundraising concert that would pay tribute to the late Fred Rogers while presenting Kinsell as Rogers’ successor. Though the event fizzled last month, leaving an empty concert hall in the San Diego suburb of Escondido on Sunday night, May 31, Kinsell had demonstrated he could come from nowhere, win the assistance of others and nearly reach the spotlight. The 1,500 seats in the hall were to be filled with people who paid $300 or more per seat to support children’s public television; millions more would watch the broadcast as a pledge special. In his quest for pubcasting fame, Kinsell sent e-mails, obtained by Current, in which he touted the “confirmed” luminaries who would appear at the tribute: Andy Williams, Bill Cosby, Christina Aguilera, Diana Ross, Paul Simon, Stevie Wonder, President Bill Clinton, California Gov. Arnold Schwarzenegger and first lady Maria Shriver.

People

Young promoter cancels his debut as Fred Rogers’ successor

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Michael Kinsell, who planned to present himself as the next Mister Rogers at a controversial gala on Sunday in San Diego, told Current in an e-mail Thursday night that he is canceling the show. Kinsell, who said he is 18, had publicized the May 31 fundraising event as a star-studded posthumous tribute to the famous host of Mister Rogers’ Neighborhood.

Programs/Content

Online collaboration: TV, radio have sitdowns

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PBS will go public Wednesday with discussion of its News & Public Affairs Initiative — an ongoing study that’s weighing options for cooperation and online collaboration among its news units and with those of public radio. Journalists from public TV and radio have had their “first sit-downs about what might be possible in the syncing of radio and television,” says Tom Thomas, co-c.e.o. of the Station Resource Group. Appearing with PBS officials in a PBS Showcase session, 11 a.m. May 13, will be project facilitator Tom Bettag, former ABC Nightline e.p. The initiative is funded by a Pew Charitable Trusts grant to the public TV network. Reps from the NewsHour, Frontline and other PBS public-affairs units and from NPR and other public radio news units have been invited to meet for discussions the day before. PBS asked Bettag to consider how public TV can reinvent its public affairs offerings, and Bettag has been quizzing leaders of news units, according to David Fanning, e.p. of Frontline.

Public Media Policybase

Latino producers object: PBS diversity data ‘incomplete and often anecdotal’

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The Diversity Committee of the National Association of Latino Independent Producers sent this letter to PBS about its November 2008 Report on the PBS Diversity Initiative on Content. The letter was released by Defend the Honor, a Latino civil rights group that led the protests against Ken Burns’ series 2008 The War. March 4, 2009

Ms. Paula Kerger, Chief Executive Officer
Ms. Haydee M. Rodriguez, Director, Diversity Initiative
Public Broadcasting Service
2100 Crystal Drive
Arlington, VA 22202-3785

Dear Ms. Kerger and Ms. Rodriguez:

We would like to thank you for the PBS Diversity Initiative on Content (November, 2008). As you know, NALIP strongly supports and encourages PBS in its efforts to accurately reflect the diversity of American life in its programming and staffing. While we applaud the effort to generate an assessment of the system’s diversity practices, we are concerned by the report’s statement that PBS “cannot paint the full picture of its ‘diverse’ content or the diversity of its staff.”

Programs/Content

Latino producers to PBS: Diversity data ‘incomplete and often anecdotal’

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The Diversity Committee of the National Association of Latino Independent Producers sent this letter to PBS about its November 2008 Report on the PBS Diversity Initiative on Content.  The letter was released by Defend the Honor, a Latino civil rights group that led the protests against Ken Burns’ series 2008 The War. March 4, 2009

Ms. Paula Kerger, Chief Executive Officer
Ms. Haydee M. Rodriguez, Director, Diversity Initiative
Public Broadcasting Service
2100 Crystal Drive
Arlington, VA 22202-3785

Dear Ms. Kerger and Ms. Rodriguez:

We would like to thank you for the PBS Diversity Initiative on Content (November, 2008). As you know, NALIP strongly supports and encourages PBS in its efforts to accurately reflect the diversity of American life in its programming and staffing. While we applaud the effort to generate an assessment of the system’s diversity practices, we are concerned by the report’s statement that PBS “cannot paint the full picture of its ‘diverse’ content or the diversity of its staff.”

Programs/Content

Surge of channels, people meter chaos depress PBS ratings

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There is no shortage of factors to explain why public TV ratings have kept sliding. For one, the proportion of viewers with access to satellite and cable has increased, bringing a surge in fragmentation. Then there’s Nielsen’s audience estimation system, undergoing its own upheaval while some pubTV stations still lack the encoders that let the ratings company know they’re out there. On top of all this, some station leaders say PBS isn’t doing enough to create programming that grips viewers. Over the last 10 seasons, PBS’s ratings have dropped 37 percent, from 1.9 in 1998-99 to 1.2 in 2007-08.

Programs/Content

Here I am, your special PBS Kids Island (come to me, come to me)

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PBS Kids Island, an online amusement park located on the Raising Readers website (www.readytolearnreading.org), offers learning games created by producers of Super Why!, Word World, Sesame Street and Between the Lions, most collected from their separate sites, grouped by reading skill and divided into three levels of difficulty. On the cartoony Island, kids can choose games to play from a carousel ride and win tickets they can use to buy things from the prize booth — video downloads, printable games and coloring sheets. In their own tree house, a kid can stash or play with their prizes and display their awards. Project advisors who work with low-scoring schools eligible for federal Title 1 aid encouraged PBS to give kids the opportunity to choose activities on their own on the Island, because low-income kids don’t get to make many choices or take risks or try experiments, says Sharon Philippart, project director for Raising Readers at PBS. Parents, teachers or caregivers sign up their kids and can monitor their progress through the levels.

Programs/Content

EDCAR: ‘mother ship’ for school media

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Five years after the collapse of the CPB-backed OnCourse project, public TV is training for another run at the target. Which is: a comprehensive online digital library that gives teachers just the right video snippet, image, audio clip or interactive simulation that they can plug into a lesson …

Public Media Policybase

Minority consortia to PBS: PubTV’s ‘stunning lack of diversity’ allowed the Burns flap to occur

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Public broadcasting’s five CPB-funded minority consortia sent this letter to PBS President Paula Kerger on April 9, 2007. Dear Paula:

I’m writing to you on behalf of my colleagues of the National Minority Consortia (NMC), which, along with the National Black Programming Consortium, includes the Center for Asian American Media, Latino Public Broadcasting, Native American Public Telecommunications and Pacific Islanders in Communications. We would like to offer our support to you in helping to address in a positive manner what we view as legitimate community concerns over the omission of Latino voices from Ken Burns’ The War. It is not the idea of an intentional exclusion that raises the flag of indignation from the American public – and not only, as has been suggested, Hispanic Americans. It is the idea that the perspective of those within the public broadcasting system empowered to make decisions about what is and is not appropriate for a public television event of this magnitude do not fundamentally represent the diversity of this society.

Tech
Ed Caleca and Andre Mendes

Move to PBS’s ACE master control gets mixed reviews

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When Ed Caleca came to PBS a decade ago, he expected to see it through completion of the digital TV transition in ’06 before moving on. But media switchovers don’t stick to schedule. With PBS in unending, overlapping transitions, Caleca and colleague André Mendes are leaving their jobs, the network told stations recently.

Programs/Content

Video-rich website supports Eyes revival

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Before Eyes on the Prize returns to PBS Oct. 2 [2006] for its first broadcast in 13 years, PBS.org will unveil a major website built around content from the seminal documentary series. The site will offer streamed historic video from key moments in the civil rights movement, including speeches of the Rev. Martin Luther King. Nearly two hours of clips in all will be accessible on the Web in perpetuity. In October, American Experience brings back Henry Hampton’s 1987 television series, which redefined the way Americans talked and learned about civil rights and social justice.

System/Policy

Panel gets more specific about new services

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A well-connected panel of business leaders, broadcasters and policy wonks last week got specific about what public broadcasting could do in the future to use its digital signals for the greatest public benefit—and to justify the increased funding that would make it possible. ¶ The Digital Future Initiative panel, convened by PBS President Pat Mitchell a year ago, released its report Dec. 15…

CPB

The wreckage: Journal quits with parting shots at public TV

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The same week former CPB Chairman Kenneth Tomlinson resigned from the CPB Board, public TV stations received a low-key announcement that the Wall Street Journal would soon end production of the conservative news analysis series he aggressively championed. Journal Editorial Report, which Tomlinson saw as an antidote to Bill Moyers’ provocative liberal commentaries on Now, will wrap its final PBS program Dec. 2. The controversy over how it came to PBS — especially as details of the process were revealed last week — demonstrated that when politics enters pubTV editorial decisions, none of the players emerges unscathed. Producers for Dow Jones Television, an affiliate of the Journal, initially didn’t explain why they canned the show, but in an unsigned op-ed Nov.