Current (https://current.org/tag/outreach/)
Good or even great work is not always equitable work. We often simply don’t reach children of color because we establish or preserve barriers that prevent reach.
Seven public stations wanted to demonstrate the difference public media could make in responding to a statewide epidemic. The content has helped generate more than 31,000 calls to a 1-800 help line.
The push centered on a documentary about influential photographer Pedro E. Guerrero.
Hear Here launched last spring as an experiment testing new ways to collect and distribute hyperlocal stories. About twice a month on both sides of the San Francisco Bay, KALW producers pop into local libraries and set up an impromptu studio.
A movement against hate crimes called Not In Our Town, spawned by a 1995 documentary on PBS, has come to represent many things. To the executive producer, NIOT is a way to help viewers counter incidents of bigotry and violence. Public broadcasting stations use it to reach into diverse communities in meaningful ways. A media scholar sees NIOT as a laboratory to breed and study methods of engagement. Most importantly, to citizens frustrated by community issues that seem impossible to resolve, NIOT suggests a way to make a difference in the lives of their neighbors.
The professionals who work to engage public media groups in their communities are still learning what it takes. In a series of articles, associates of the Wisconsin-based National Center for Media Engagement will lay out what they’ve learned. Executive Director Charles Meyer begins the series. I’ve always been blessed with a fast metabolism. Sadly, I’ve reached an age at which my metabolism has decided to slow things down.
Noel Gunther remembers the moment when he realized that public broadcasting had to get involved in traumatic brain injury education. It was 2001. Gunther was producing a segment for WETA’s documentary series Exploring Your Brain. He was interviewing hockey Hall of Famer Pat LaFontaine, who had been forced to retire at age 34 after several concussions. The first, in 1990, knocked him unconscious and put him into convulsions — and yet LaFontaine was back on the ice 10 days later.
Wisconsin Public Television’s LZ Lambeau “welcome home” outreach for Vietnam veterans and their supporters last month was judged so successful that pubcasters in Texas, Oklahoma and Michigan are planning similar tributes to service members. The National Center for Community Engagement has scheduled a webinar June 23, and soon there’ll be a CPB-funded LZ toolkit
For the Wisconsin network’s three-day event, May 21-23, some 70,000 vets and supporters reported to the landing zone, Lambeau Field, home field of the Green Bay Packers. WGVU in Grand Rapids, Mich., has already scheduled LZ Michigan for July 3. “It’s a perfect fit for local stations, to get us into the community,” said Timothy Eernisse, development manager. “We’ve already had people on our Facebook page e-mailing from Ohio and Illinois — regular people off the street, asking how to reach their stations to help plan something like this.
While shooting more than 100 interviews for their Wisconsin Vietnam War Stories series, Wisconsin Public Television producers kept hearing the same comment from many of the veterans: They weren’t welcomed home after their grueling tours of duty 40 years ago in Southeast Asia. So on Saturday, May 22, 2010, they’ll finally get that “welcome home.” WPT has reserved Lambeau Field – home of the beloved Green Bay Packers, sacred ground for many Wisconsinites – for what may be the largest single outreach event in pubcasting history. Lambeau seats about 73,000, and organizers are pondering contingency plans handling overflow. It’s part of the state network’s wide-ranging Vietnam project. The series of three one-hour docs, now in postproduction, will begin airing within a few weeks after the event in Green Bay.
The evaluation — one of the most extensive attempts to assess the influence of a public TV outreach project — found that 26 percent of viewers who called an 800 number after the broadcast said they were motivated to volunteer in schools or donate funds, or take other actions related to youth work.