Millennials | Current

Programs/Content

How to build the next generation of public radio listeners

By Eric Nuzum, Co-Founder (Magnificent Noise) | June 21, 2021

Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.

System/Policy

Researchers share insights on connecting with millennials on their terms

By Karen Everhart, Managing Editor | August 18, 2016

The president of the Public Radio Program Directors Association challenged those who say public radio doesn’t have to cater to the 76.6 million Americans between the ages of 16 to 34.

Quick Takes

PRPD plans study of millennials

By Tyler Falk, Reporter | December 23, 2015

PRPD will partner with Jacobs Media on the research next year.

System/Policy

Fred Jacobs: “To a great degree, public radio has two audiences”

By Adam Ragusea, Former Host, "The Pub" | October 21, 2015

The audience researcher discusses findings of his company’s latest Public Radio Tech Survey.

"The Pub" Podcast

‘The Pub’ #39: Public radio’s two audiences, PBS news VP Marie Nelson, Auto-Tune on kids’ shows

By Adam Ragusea, Former Host, "The Pub" | October 8, 2015

Research shows that baby boomers and millennials are not only listening to public radio differently, but for different reasons.