Radio researcher and consultant Fred Jacobs noticed something as he conducted his latest Public Radio Techsurvey.
“What the data are telling us is that, to a great degree, public radio has two audiences,” Jacobs told me on The Pub.
“There are the traditional listeners who have been with the space for maybe decades, but then there’s this emerging audience that, really, is smaller — I mean it is younger, it is smaller — but they are fascinating.”
What the latest Jacobs Media research shows is that baby boomers and millennials are not only listening differently — the latter being much more inclined toward digital outlets — but also listening for different reasons.
On this week’s episode, Jacobs does the numbers. Also:
- PBS VP for News and Public Affairs Marie Nelson reflects on her first year on the job, the future of independent film on public TV and the perpetual challenge of diversity.
- I decry the pervasive Auto-Tune used by the producers of Daniel Tiger’s Neighborhood, the PBS show for preschoolers that is otherwise a worthy successor to Fred Rogers’ legacy.
I’m looking for your stories about negative audience feedback you’ve received — anything that sticks in your mind, I’d love to include in the show. Record yourself talking about what happened and how it made you feel, and be sure to quote from the feedback itself. Send that audio to firstname.lastname@example.org along with a link to whatever content provoked the complaint, if it’s available.
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We welcome your feedback on the show: You can reach me at email@example.com or @aragusea on Twitter; my supervising producer at Current, Mike Janssen, is at firstname.lastname@example.org; and you can contact Current generally at email@example.com or @currentpubmedia on Twitter.
If you’d like to offer a comment to be used in the program, please send on-mic tape (recorded in a studio, with a kit, a smartphone, anything) to firstname.lastname@example.org either as an attachment or through Google Drive. Please keep it short!
Adam Ragusea hosts Current’s weekly podcast The Pub and is a journalist in residence and visiting assistant professor at Mercer University’s Center for Collaborative Journalism.