Programs/Content
How to build the next generation of public radio listeners
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Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.
System/Policy
Researchers share insights on connecting with millennials on their terms
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The president of the Public Radio Program Directors Association challenged those who say public radio doesn’t have to cater to the 76.6 million Americans between the ages of 16 to 34.
Quick Takes
PRPD plans study of millennials
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PRPD will partner with Jacobs Media on the research next year.
System/Policy
Fred Jacobs: “To a great degree, public radio has two audiences”
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The audience researcher discusses findings of his company’s latest Public Radio Tech Survey.
"The Pub" Podcast
‘The Pub’ #39: Public radio’s two audiences, PBS news VP Marie Nelson, Auto-Tune on kids’ shows
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Research shows that baby boomers and millennials are not only listening to public radio differently, but for different reasons.