System/Policy

Redefining public media for the future

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Public media is made up of hundreds of storefronts in communities large and small, each of which has a unique window into America, its people and their stories. These storefronts — local public TV and radio stations — have built public media’s greatest asset: our unique relationships with listeners and viewers, local businesses and governments, and anchor institutions in the arts, philanthropy, education and social welfare. Yet at Public Radio Capital we increasingly hear from public media executives facing competitive and financial challenges that threaten their stations’ economic foundations and thus their effectiveness. Let’s face it: The public media business model isn’t changing. It has already changed in dramatic ways.

Programs/Content

Pubradio backs musical acts at SXSW festival

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Public radio will be well-represented at the musical portion of the annual South by Southwest festival in Austin, Texas, March 13–16. The NPR Music showcase March 13 will feature the Yeah Yeah Yeahs performing new songs from their forthcoming album Mosquito, Nick Cave and the Bad Seeds, Mexican rockers Café Tacvba and others. Audio of the live set at 8 p.m. Eastern will be offered for station broadcast and distributed online; NPR Music will also offer a live video stream through its website and mobile apps. Café Tacvba will put in double duty and appear in a March 14 showcase arranged by NPR Music’s Alt.Latino channel, along with Molotov, also from Mexico. Rounding out the lineup is Bajofondo, a band led by Argentine composer Gustavo Santaolalla, who has scored films including Brokeback Mountain and The Motorcycle Diaries.