Tag: Audience
Localism emphasis poses risk
Of all the complex and potentially fateful decisions faced by public radio program directors as they navigate the emergence of multiplatform distribution, ...Arbitron reports new benchmark for pubradio news/talk audience
Audiences for news and talk stations delivered more than half of public radio’s listening in 2012, according to Arbitron’s annual study on ...Nielsen will expand its definition of TV ratings by start of fall 2013 season
The Nielsen Co., the stalwart television-ratings tracker, announced Feb. 20 that it plans to track viewing on additional devices beginning in September. ...Nielsen to buy Arbitron in $1.6 billion deal
The landscape of the audience-ratings business began shifting with this morning’s announcement that Nielsen Holdings plans to buy Arbitron Inc. in a ...PRPD honors a co-founder and presents a special award to a key provider of audience ...
The Public Radio Program Directors Association gave its 2012 Don Otto Award to audience researcher Peter Dominowski, who co-founded PRPD in 1987. ...Car Talk was still #1 among NPR weekend shows in spring 2012
A new report from Walrus Research shows that NPR’s Car Talk continued its streak as NPR’s most popular weekend program in Spring 2012, with Wait ...What to do about public radio’s ratings slide?
Now that Arbitron’s new ratings methodology is providing consistent and crunchable year-to-year data on radio listening, public radio programmers and producers are ...Core value of PRPD: ‘Think audience’
When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience ...If ratings don’t correlate to dollars at pledge time, what will?
PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn't learned what to do about declining pledge ...TPT’s national site for 50+ adults launches this week
Next Avenue ratcheted up its ambition as an online magazine with the hiring of veteran editor Donna Sapolin, a specialist in lifestyle ...Q&A: ‘Building on strengths’ key to PBS strategy
After stints in the cable world as producers and programmers, PBS execs Beth Hoppe and Donald Thoms returned to PBS last August ...Downton gives public TV a ratings blockbuster
The Season 2 finale of Downton Abbey on Masterpiece Classic, aired Feb. 19, won the biggest audience for a PBS program since the premiere of Ken ...Downton returns, doubling average PBS evening rating
The return of Downton Abbey proved to be a ratings blockbuster for PBS, while critics mostly heaped praise on the Emmy-winning drama’s second season. Downton’s ...Finding bright spots: cloning what works in local pubTV programs
For more than 25 years, we have been studying public television stations and programming, and for all those years we sat on ...Mix of local programs gives a pubTV station its ‘secret sauce’
For stations that are revered local institutions with loyal audiences and financial resources, standards for success are higher.
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