Programs/Content
WMRA podcast reveals stories behind band’s fan-inspired songs
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The Virginia station teamed up with The Steel Wheels, a locally based Americana band, on “We Made You a Song.”
Current (https://current.org/series/local-that-works/page/3)
Local that Works spotlights innovative, community-focused media initiatives that expand, engage, diversify, serve local audiences and create civic value. LTW is an annual contest, database, a reporting project, and a webinar series. Sign up for Current’s newsletter to receive updates about the Local that Works competition and webinars.
The Virginia station teamed up with The Steel Wheels, a locally based Americana band, on “We Made You a Song.”
“We spend a lot of time thinking in the clouds and being a little more highbrow and not coming out of those offices and coming down to the people,” said Nikki Swarn, GM and PD at The Drop. “So many public media stations don’t make that entry point as simplistic as it could be.”
Each project offers a new model for reaching and engaging underserved audiences.
The half-hour show, also titled “Flatland,” debuts Thursday with host D. Rashaan Gilmore.
Many entries focus on news, social issues, and diversity and inclusion in storytelling.
With funding from MGM Resorts, the station aims to help close equity gaps for students in detention.
An ambitious multimedia initiative taught the Los Angeles station’s team “how to enrich our storytelling, broaden our relationships, and spark conversation.”
Current is calling on all authentically, awesomely local media to participate in the 2021 Local that Works contest.
“The people that we cover need to have confidence that we are part of and care about their community and that we’re not just there to fill the airtime,” said News Director Vincent Duffy.
The new organization seeks to “catalyze the capital, new ownership structures, and business model transformations needed for established local and community news organizations to thrive and remain deeply grounded in their communities.”