Programs/Content
More than just ‘the song and dance app’: Public media stations leverage new audiences on TikTok
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Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.
Current (https://current.org/series/local-that-works/page/2)
Local that Works spotlights innovative, community-focused media initiatives that expand, engage, diversify, serve local audiences and create civic value. LTW is an annual contest, database, a reporting project, and a webinar series. Sign up for Current’s newsletter to receive updates about the Local that Works competition and webinars.
Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.
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