Development
How stations are changing up fundraising strategies during the pandemic
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In the latest webinar in our series, two public media leaders discussed how their stations are building resilient revenue streams.
Current (https://current.org/series/coronavirus/page/13/?wallit_nosession=1)
Current’s coverage of how public media is reporting on and responding to the global pandemic. Do you have a question, or do you want to share information? Email us at [email protected].
In the latest webinar in our series, two public media leaders discussed how their stations are building resilient revenue streams.
CEO Margaret Low also announced that the station is ending production of “Only a Game,” “Modern Love” and “Kind World.”
The organization is also ending the podcast “The Hilarious World of Depression.”
The public broadcaster is expecting a 20% drop in income.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.