Current (https://current.org/series/audience-development/)
Abigail Pritchard, Former Editorial Intern | “¿Quién Are We?” is about “how our identities sort of shape who we are and what we do,” says Luis Antonio Perez, lead producer.
With launch of “This is Nashville,” WPLN aims to deliver coverage that’s “driven by the community, for the community.”
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Julian Wyllie, Reporter | The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”
Leigh Giangreco, Freelance Contributor | The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.
Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?
Nina Heller, Former Editorial Intern | Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.