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Current - For people in public media

Current (https://current.org/series/audience-development/)

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Audience of Tomorrow

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Programs/Content

Colorado Public Radio podcast explores Latino heritage by celebrating stories of everyday life

By Abigail Pritchard Abigail Pritchard, Former Editorial Intern | July 12, 2022

“¿Quién Are We?” is about “how our identities sort of shape who we are and what we do,” says Luis Antonio Perez, lead producer.

Programs/Content

Expansion of Nashville Public Radio prioritizes staff diversity with goals to better serve growing city

By Ellen Guettler, Senior Manager, Content and Projects (Greater Public) | May 9, 2022

With launch of “This is Nashville,” WPLN aims to deliver coverage that’s “driven by the community, for the community.”

Programs/Content

How to reach audiences who think public media isn’t for them

By Scott Finn, President and CEO (VPR and Vermont PBS), Anna Post, Marketing Strategist (VPR and Vermont PBS) and Kari Anderson, Director of Audience Insights and Radio Programming (VPR and Vermont PBS) | April 27, 2022

A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.

Programs/Content

Audience initiative led by Sesame Workshop’s Cooney Center backs station projects co-created with Gen Z

By Julian Wyllie Julian Wyllie, Reporter | April 21, 2022

The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”

Programs/Content

Jazz Media Lab stations test strategies for cultivating younger audiences 

By Leigh Giangreco Leigh Giangreco, Freelance Contributor | April 15, 2022

The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.

Diversity in Public Media

To serve diverse audiences, you can’t walk the walk until you know where you stand

By Eric Nuzum, Co-Founder (Magnificent Noise) | March 10, 2022

Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?

Programs/Content

More than just ‘the song and dance app’: Public media stations leverage new audiences on TikTok

By Nina Heller Nina Heller, Former Editorial Intern | February 23, 2022

Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.

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