In the summer of 2019, Arizona Public Media published “Finding Home,” a radio news series focused on housing and issues of access, affordability, discrimination, cultural identity, and the changing neighborhoods of Tucson. Content included multiple episodes of our half-hour radio programs, a slate of feature radio news stories, a dedicated web page, and a live community conversation. At a public event, held a month after the series aired, the show host moderated a discussion between panelists representing development, fair housing, and neighborhood associations.
The KQED Media Literacy Academy program supports educators and students in building media literacy skills and practices. The Academy offers teachers a year-long learning experience or self-paced courses to get media literacy credentials and earn PBS Media Literacy certification. KQED Teach is a collection of free, hands-on professional learning opportunities focused on digital media. KQED Learn platform empowers students to make their voices heard, share their perspectives and learn from others’ points of view. The program prioritizes teachers of English Language Learners and STEM.
In May 2018, Houston Public Media launched the Young Leaders Council with one overarching goal in mind: creating lifelong public media ambassadors. A nominating committee selected an inaugural class of 16 members following interviews with candidates. Ultimately, 30-35 young professionals will represent a cross section of the many communities Houston Public Media now serves and actively encourage others to engage with the station’s content.
WGVU’s “Shaping Narratives” partners with community organizations to recruit and engage leaders of color in West Michigan to tell their own stories. The station’s “inclusion reporter” created and led three ten-week training modules on decolonizing media, video and audio production, and reaching target audiences through various media platforms. Each participant crafted a TV episode for broadcast as part of season of local narratives. The net result is that participants now know how to produce a cinematic TV show, create a podcast, mount an influencer campaign, and design events and community structures around their work.
Won’t You Be My Neighbor, the Mister Rogers documentary, was a national common carriage PBS program that aired in February 2019. The Mister Rogers Challenge was Houston Public Media’s local pledge effort that included targeted email promotion to 130,000 people, a major donor matching challenge, and local pledge break after the program.
VPM’s Instagram is a social media strategy that provides a platform to highlight Virginians who educate, entertain and inspire. This strategy has manifest itself through quality and expressive portrait photography, intimate first-person story telling and remarkable community building. VPM’s Instagram gained over 4,000 followers since taking on this strategy, increased our engagement and built new collaborations with local organizations.
Ross Fest was organized by WNIN to celebrate painter and art instructor Robert Ross, the creator of The Joy of Painting. The station asked a certified Bob Ross landscape instructor to help create an experience that would give participants a certified Bob Ross painting to take home and enjoy forever. WNIN added a light wall to play a Joy of Painting episode, threw in some music, food trucks, a bar trailer and a Bob Ross costume contest… attracting hundreds of people to a made-for-social-media engagement event.
KQED’s MindShift newsletter reaches more than 100,000 teachers, principals, learning coaches, librarians and others in the education profession. In the spring of 2019, MindShift began asking newsletter subscribers to submit questions via Google Form to ask other 100,000 subscribers. MindShift editors selected questions every 1-2 weeks, enabling readers to share tips in a tightly moderated way about thorny issues in education.
¿Qué Pasa, Midwest? is a bilingual podcast that tells the stories of Latinx in the Midwest. Funded with support from CPB, the podcast facilitates difficult conversations and explores policy issues, such as immigration and the U.S. Census. WNIN reaches out to educational institutions to host listening parties share these stories with students. ¿Qué Pasa, Midwest?