Programs/Content

Via Aviators website, opportunities for product placement

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Producers of The Aviators, a public TV series distributed by the National Educational Telecommunications Association, devoted a page of the program website to videos depicting opportunities for product placements by sponsors. The web page was removed after Current inquired about the unusual sponsorship marketing. Screenshots from the page are presented here. In an email to Current, Executive Producer Anthony Nalli explained the marketing strategies behind the descriptions and how FourPoints Television Productions worked with sponsors. Nalli writes:  “Any time aviation gives back to the community, that’s the kind of positive message we feel is important to convey as part of the core mission of The Aviators.”

 

Nalli: This example referred “not so much a marketing point as it was a concern was that we would sensationalize their aircraft’s accident history.

System/Policy

Calif. judge orders Pacifica’s ousted leader to end occupation of network’s offices

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Summer Reese, former executive director of the Pacifica Foundation, was ordered to vacate the network’s headquarters Monday after an Alameda County Superior Court judge sided with the majority of the Pacifica board who fired her in March. Reese’s continued occupation of Pacifica’s national office “constitutes trespass and a nuisance,” wrote Judge Ioana Petrou in her ruling. Petrou ordered that Reese leave Pacifica’s headquarters immediately, as her presence there was impeding the foundation from conducting its normal business. “The Court finds that the current situation is not only far from ideal, but completely untenable,” Petrou wrote. After Pacifica’s board voted March 14 to dismiss Reese, she questioned the validity of the firing and broke into the foundation’s headquarters with a team of supporters.

Jarl Mohn
Jarl Mohn

NPR names media exec and venture capitalist Jarl Mohn as new CEO

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Philanthropist, investor and former cable TV executive Jarl Mohn will join NPR as its new c.e.o. July 1, the network’s board announced Friday. Mohn has served on the board of KPCC in Los Angeles since 2002 and is currently chair. He has worked mainly in commercial media, with a run as g.m. of MTV Networks from 1986–90. From 1990–98 he was c.e.o. of E! Entertainment Television, which he also founded.