Thursday roundup: Serial spawns much chatter; Music X to launch at SXSW 2015

• It’s Thursday, which means that fans of Serial are getting their weekly dose of podcast crack. The This American Life spinoff, which digs into the details of a 1999 Baltimore murder case, has spawned a bevy of equally obsessive commentary, including a podcast about the podcast from Slate. But the vortex of meta-analysis doesn’t end there — an English professor has started a weekly video chat with Rabia Chaudry, the lawyer who brought the murder case to the attention of Serial’s Sarah Koenig (and who is also blogging about Serial). “I am interested in exploring how new media engagement affects narrative and knowledge, and Serial presented an fertile ground in which to ask those questions,” writes Pete Rorabaugh. There’s also the Serial subreddit, which as a listener I am studiously avoiding lest I fall into a wormhole from which I cannot return. Plus, I haven’t listened to today’s episode yet.

Downton popularity, Sprout sale contribute to $30.7 million budget surplus for PBS

PBS is once again enjoying a budget surplus, thanks in part to the continuing success of Masterpiece’s hit British costume drama Downton Abbey. PBS Chief Financial Officer Barbara Landes told the board’s finance committee Monday that net income for fiscal 2014 totaled $30.7 million. This year, $10.4 million of that total is a one-time windfall due to the sale of PBS’s 15 percent equity share in the kids’ cable network Sprout. NBCUniversal Cable Entertainment Group acquired full ownership of Sprout, formerly called PBS Kids Sprout, in November 2013. PBS operations generated $20.3 million, thanks to better than expected returns on short-term investments, revenue-generating activities such as online sponsorship and mobile apps, and lower operating expenses, according to Landes.

Burson-Marsteller executive moves up to chair PBS Board of Directors

The PBS Board of Directors elected Don Baer of Burson-Marsteller Worldwide as its new chair Wednesday, promoting him from vice-chair during a meeting at headquarters in Arlington, Va. The board also confirmed Baer, c.e.o. of the public relations and communications firm, for a second term on the 27-member governing body. His career includes nearly a decade at Discovery Communications, in roles from producer to senior executive, and working as senior adviser to President Bill Clinton and as a journalist for publications including U.S. News & World Report. Continuing as general vice-chair is American Council on Education President Molly Corbett Broad, also re-elected to the board. Jack Galmiche, president of Nine Network in St.

WNET, PBS Digital Studios team up for new YouTube series

PBS Digital Studios is commissioning the digital media unit at New York’s WNET to produce 40 episodes for two new YouTube series, marking its first major content collaboration deal with a PBS member station. WNET’s Interactive Engagement Group will create short-form videos about gender identity. WLIW, the station’s Long Island affiliate, will produce a series on consumer technology. PBSDS will co-produce both. Representatives at PBS and WNET declined to discuss the value of the contract, which was announced Wednesday.

Clash over Poirot rights caps growing tensions between PBS, Acorn

Acorn TV, the upstart streaming service specializing in British television, is still a tiny operation, with about 115,000 paid subscribers. Nonetheless, its fast growth is causing outsized concern at PBS and Masterpiece, public television’s longstanding home for British drama. Brewing tensions came to a head over rights to the final three episodes in David Suchet’s marathon 70-program portrayal of Agatha Christie’s Belgian detective Hercule Poirot. As a result of the rift, Acorn TV premiered the episodes to its streaming subscribers in August and syndicated them directly to local public TV stations, with Masterpiece nowhere in the picture. The broadcast window for the finale’s broadcast opens Nov.

Setbacks hamper Hawaii Public Radio’s fall pledge drive, yet station exceeds goal

Hawaii Public Radio overcame a brief panic about whether it could reach the goal for its fall pledge drive and exceeded it by about $7,000, wrapping up the campaign Oct. 16. The station had set a goal of $1.03 million, to be reached after a 10-day drive ending Oct. 10. But when that date arrived, HPR was still about $200,000 short of the mark.

MacArthur Foundation doles out $2 million in grants to documentary filmmakers

At least three filmmakers affiliated with public media will receive part of $2 million in grants for documentaries announced today by the MacArthur Foundation. The foundation received nearly 400 proposals and is awarding 15 projects with cash ranging from $50,000 to $300,000. Filmmaker Robert Kenner, who previously directed the Academy Award nominee Food Inc., is receiving $200,000 to direct Command and Control for WGBH in Boston. The film is based on Eric Schlosser’s critically acclaimed book that examines the safety of America’s nuclear weapons arsenal. Chicago-based filmmaker Ines Sommer is getting $150,000 for Count Me In, which follows several residents in a “participatory budgeting” experiment that gives them direct say over portions of taxpayer spending in the city’s budget.