Local that Works spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations and nonprofit and digital news organizations in the U.S. LTW includes an annual contest (deadline: August 23) and a database (below). LTW produces webinars that offer insights into projects and organizations that are reshaping local civic journalism.
Explore the database of 400+ Local that Works projects. Check out Local that Works contest Winners, Finalists and Semifinalists by clicking on those colored tags.
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CareerExplore Northwest is an educational initiative created by KSPS PBS as a workforce development solution for our viewing region. Far beyond a typical job search website, it helps students and adults discover viable career paths by providing behind-the-scenes videos and easily accessible answers to questions about in-demand jobs in the Spokane region and what it takes to get them.
Kansas City PBS creates “Zoom juries” as a novel approach to engaging citizens on critical pandemic related issues. In ‘Justice Deferred’ we partnered with area courts to examine what it will take to restart criminal jury trials suspended since stay-at-home orders went into effect in March.
Part performance and part conversation, Songversations feature live music and interviews from the comfort of home. Each Tuesday and Thursday at noon (on Facebook Live and WFAE.org), Joni Deutsch (host of WFAE’s award-winning Amplifier podcast) sits down with some of Charlotte’s brightest music-makers for a transparent conversation about the impact of COVID-19 on the local music community, including the challenges and newfound perspective the pandemic has presented to creatives both personally and professionally.
When COVID-19 shutdowns wiped out the possibility of our in-person, hands-on SciGirls Summer camp program for 2020, we created a 5-part series of television programs (30 minutes each) focusing on STEM careers and subjects using modified production resources. Not only was the final result available to the young women who would normally have been part of our camp, but it was also available to our entire community through broadcast, cable, online access and supporting partner organizations.
COVID-19 and the Pennsylvania Department of Health’s orders for social distancing put a damper on traditional kids’ summer camps. PBS39’s “It’s Camp!” brought the best parts of camp into kids’ homes every weekday during the summer of 2020. This 30-minute program for kids ages 9-14 taught science, art, fitness, survival skills, connecting with nature, and more.
In March 2020, COVID-19 created a learning crisis across our entire country. The Kansas Department of Education recognized an opportunity to partner with PBS affiliates across Kansas to create shows to limit the “summer slide” for students at the elementary, middle and high school levels. This initiative became known as Learning Across Kansas.
This new, community-focused program is aimed at bringing together a diverse group of voices to discuss the important issues facing our state and communities. With a new episode expected to air each quarter, the series provides a unique opportunity for all to listen and learn. The SCETV team engaged with viewers and encouraged community discussion via Facebook Live, Zoom and other digital platforms.
BUZZ is an inspiring TV show that profiles nonprofit organizations and the marketing pros that help them do MORE, do BETTER, by creating MORE BUZZ.
Everyone has a story, and this year those stories will be told in a big way at Downtown Film, with a full schedule of festival award-winning documentaries, interesting talk-backs, engaging workshops with filmmakers, local contests and more. As the sun goes down, the festival takes cinema under the stars for an after-dark film walkabout, with the top local videos from the American Portrait video categories projected onto the sides of Cookeville’s landmark west side buildings.
CareerExplore Northwest began in response to feedback from the Spokane area business community expressing a desire for a strong workforce for our region. Employers wanted to hire locally but lamented the lack of qualified or interested applicants. At the same time, local school districts were beginning to expand their goals beyond preparing students for four-year college degrees, recognizing the many options for living-wage jobs that required other types of training.
Starting in 2018, we developed an advisory council made up of the Spokane Workforce Council, industry leaders, Spokane’s chamber of commerce (GSI), several area school districts, regional universities, and our community colleges to help find a solution. The result is CareerExplore Northwest, a multimedia tool and community resource for students and adults that provides practical, up-to-date information about a variety of jobs in our region.
We began by working with businesses to produce 90-second job spotlights. We interviewed employees who were passionate about their work in order to inspire young people to seek out more information. Businesses and grantors cover our production costs and also receive an underwriting schedule on KSPS PBS.
We built a website, CareerExploreNW.org, to feature the job spotlights provide up-to-date data from the Spokane Workforce Council. CareerExplore Northwest has become a bridge between educators and industry. MacKay Manufacturing, our first sponsor, reported that 40 percent of their website traffic was driven by CareerExploreNW.org.
We regularly consult with Career and Technical Education specialists at area school districts to ensure the website meets their educational needs and to help them promote its use in schools. Our advisory council meets regularly to discuss project growth and assess how well the site is meeting local needs.
As we continue the project, at the request of both educators and businesses, we are creating 360-degree interactive Virtual Field Trips, where students can click-and-drag for an up-close look behind the scenes at regional companies.
CareerExplore Northwest has an impact that extends beyond its use in schools. While the primary demographic of the site is people under the age of 35, because the job spotlights also air on KSPS PBS, both young people and adults learn about jobs they may never have been exposed to otherwise.
CareerExplore Northwest has generated in excess of $300,000 in business sponsorship, mostly from new sponsors.