Local that Works

Local that Works is an annual contest that spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations, and nonprofit news organizations in the U.S.

Explore the LTW database of 350+ projects. Entries from the 2020 contest will be added to this database this fall.

Tips on using the database: If viewing this on a computer, all projects are listed in the left column. Click on a project name and its longer profile will appear in the right column. If viewing on mobile, clicking on a project name will load the full listing on your screen.

You can filter your results by selecting a tag or multiple tags in the categories drop down menu and clicking on search. If you want to change, broaden or narrow the results, make sure to uncheck categories for subsequent searches.

To see previous Local that Works contest winners, finalists and semi-finalists, click on green, purple or orange tags and our judges’ favorite projects will show up in the left column.

Get inspired!

14 results found.

CareerExplore Northwest

KSPS PBS

CareerExplore Northwest is an educational initiative created by KSPS PBS as a workforce development solution for our viewing region. Far beyond a typical job search website, it helps students and adults discover viable career paths by providing behind-the-scenes videos and easily accessible answers to questions about in-demand jobs in the Spokane region and what it takes to get them.

Future Jobs: Growing Our Region’s Workforce

WQED

Future Jobs explores the employment careers/opportunities that are trending now and in the near future. Future Jobs helps job-seekers to discover new, promising career options as they start their job search, and raises awareness about the regional workforce development efforts already underway in the Pittsburgh region. Through documentaries, shareable digital shorts,, this multiplatform project delivers life-impacting information to the public—especially middle school students and teachers, targeting them at the right time of their lives.

Inclusion X Project

BenitoLink.com

BenitoLink is a hyperlocal nonprofit news organization launched by two young Latino staff members with support from a local United Way grant. In 2018, BenitoLink expanded coverage of the local Latino community with funds from the Monterey Peninsula Foundation AT&T Pebble Beach ProAm. In summer 2019, BenitoLink brought on five interns for graphic arts, copy writing, computer applications, and marketing. Our computer science intern was funded largely by the Emma Bowen Foundation.

Say Something! Youth Voices

Public Media Network

Public Media Network (PMN) is a Public, Education, and Government (PEG) media arts organization founded to serve five Michigan towns: the City of Kalamazoo, Kalamazoo Township, Oshtemo Township, Comstock Township, and the City of Parchment. Say Something: Youth Voices provides area young residents access to training, equipment loans, media production facilities, programming distribution, and vocational instruction in media production to local high schools. PMN also operates WKDS 89.9 FM, a 100-watt FM non-commercial/educational radio station licensed to the Kalamazoo Public Schools.

Veterans Coming Home Finding What Works

KSFR

KSFR partnered with the New Mexico Department of Veteran Services, Santa Fe Community College Veteran’s Resource Center, Santa Fe Vet Center, Horses for Heroes-Cowboy Up! and veterans groups to report on post 9-11 veterans’ re-entry into civilian life. The station helped organize a job fair for veterans that included screening the stories, speakers and entertainment for the veterans and their families. Over 300 people attended. This project was supported with funds from CPB.

WBGO Media Fellows

WBGO Newark Public Radio, Inc

WBGO Media Fellows is a paid fellowship program that opens the door for a public broadcasting employment experience members of our local community. Each year two students from Newark are given a “hands on” opportunity to be mentored by our station news team and our Jazz Night in America production team for 8 weeks during the summer. Fellows learn first hand everything from pro tools to podcasting; meeting etiquette to interviewing techniques. They have real time deliverables and are paid a realistic working wage.

PBS Charlotte 3-D Project: Dreamers, Doers, Destiny (2018 Finalist)

WTVI

Via a four-year community engagement campaign that began in fall 2017, WTVI PBS Charlotte partnered with local workforce-related organizations to roll-out a three-part media project (Dreamers, Doers, Destiny) designed to empower youth to capitalize on their dreams through excellence, efficiency, effectiveness and entrepreneurship. Our target goal is to engage with and help educate local public high school students and young adults in career pathways and leadership training leading to education completion and lasting success in the workforce. Read Current’s story about this project.

Reimagination

91.3 WYEP

Reimagination is an innovative program for Pittsburgh area teen musicians in which they record their own original music in a professional studio with mentorship from seasoned artists and engineers. This project gives teen musicians a professional experience while they are still developing creatively, allowing them to understand what a career as a working musician might feel like. We released volume 5 in May and each of the artists we recorded with was able to perform at area festivals this summer.

Skilled Labor Initiative

KVCR

As the only local TV station servicing the region, the management team of EMPIRE PBS, along with their partners, are creating a 5-7 minute digital educational series called “Empire Builders.” The short form series focuses on teaching people not only about career possibilities but also pathways toward that career, by telling news magazine styled stories of people of San Bernardino.

CareerExplore Northwest

KSPS PBS
2020
Public TV
Jason Miller
jasonm@ksps.org

CareerExplore Northwest began in response to feedback from the Spokane area business community expressing a desire for a strong workforce for our region. Employers wanted to hire locally but lamented the lack of qualified or interested applicants. At the same time, local school districts were beginning to change their goals beyond prepping students for four-year college degrees, recognizing the many options for living-wage jobs that require other types of training.

Starting in 2018, we developed an advisory council made up of the Spokane Workforce Council, industry leaders, Spokane’s chamber of commerce (GSI), several area school districts, regional universities, and our community colleges to help provide a solution. The result is Career Explore Northwest, a multi-media career exploration tool and community resource for students and adults that provides practical up-to-date information about the variety of jobs in our region.

We began by working with businesses to produce 90-second job spotlights, interviewing employees who were passionate about their work to inspire young people to seek out more information. This process continues today: businesses and grantors cover our production costs and also receive an underwriting schedule on KSPS PBS.

We built a website, CareerExploreNW.org, to feature the job spotlights and provide a user-friendly website with engaging graphics and local information about each job. Up-to-date data are provided by Spokane Workforce Council. We regularly consult with Career and Technical Education specialists at area school districts to assure the website meets their educational needs and to help them promote its use in schools.

The project continues to be embraced by schools, businesses and colleges. Our advisory council meets regularly to assure the project grows and continues to meet the need. Content and usage metrics are growing each month. We now have over 25 jobs and videos online with another 29 in the hopper.

CareerExplore NW has impact beyond its use in schools. Because the job spotlights air on KSPS PBS, young people and the adults who guide them learn about jobs they many never have been exposed to within their circle of friends and family.

As we continue the project, at the request of both educators and businesses, we are creating 360-degree interactive Virtual Field Trips, where students can click-and-drag for an up-close look behind the scenes of regional companies.

CareerExploreNW.org averages 1,500 page views a month with an under age 35 demographic. Those metrics are growing as the tool is used in more and more classrooms.

CareerExplore Northwest has offered a bridge between educators and industry. MacKay Manufacturing, our first sponsor, reported that 40% of their website traffic was driven by CareerExploreNW.org.

Says Scott Kerwien, Director of College and Career Readiness, Spokane Public Schools: “The past narrative for what it means to be college and career ready after high school has largely been focused on 4-year college messaging. The Career Explore NW website allows counselors, teachers, and students to explore local college and career options which open that narrative up to 2-year technical degrees that lead to ‘living wage’ jobs in our community. It’s been extremely helpful for our educators to support students in understanding other valuable post-secondary pathways and most importantly see local career opportunities to complete the full college to career pathway.”

CareerExplore NW has opened up a multitude of new doors for our station. In 2 years, it has generated 23 sponsors, 16 of which were brand new to KSPS. It has generated $316,000 in new revenue to date. 89% of the income comes from business sponsorship. 11% has come from public grantors. Last spring, we were contacted by a neighboring Educational School District to provide CENW for southeast Washington. We are now expanding to serve that region and have already secured over $30,000 in funding.

CareerExplore NW has opened up a multitude of new doors for our station. In 2 years, it has generated 23 sponsors, 16 of which were brand new to KSPS. It has generated $316,000 in new revenue to date. 89% of the income comes from business sponsorship. 11% has come from public grantors. Last spring, we were contacted by a neighboring Educational School District to provide CENW for southeast Washington. We are now expanding to serve that region and have already secured over $30,000 in funding.

CareerExploreNW.org averages 1,500 page views a month with an under age 35 demographic. Those metrics are growing as the tool is used in more and more classrooms. CareerExplore Northwest has offered a bridge between educators and industry. MacKay Manufacturing, our first sponsor, reported that 40% of their website traffic was driven by CareerExploreNW.org. Says Scott Kerwien, Director of College and Career Readiness, Spokane Public Schools: "The past narrative for what it means to be college and career ready after high school has largely been focused on 4-year college messaging. The Career Explore NW website allows counselors, teachers, and students to explore local college and career options which open that narrative up to 2-year technical degrees that lead to ‘living wage’ jobs in our community. It’s been extremely helpful for our educators to support students in understanding other valuable post-secondary pathways and most importantly see local career opportunities to complete the full college to career pathway.”

https://www.careerexplorenw.org/