Local that Works spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations and nonprofit and digital news organizations in the U.S. LTW includes an annual contest (deadline: August 23) and a database (below). LTW produces webinars that offer insights into projects and organizations that are reshaping local civic journalism.
Explore the database of 400+ Local that Works projects. Check out Local that Works contest Winners, Finalists and Semifinalists by clicking on those colored tags.
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CareerExplore Northwest is an educational initiative created by KSPS PBS as a workforce development solution for our viewing region. Far beyond a typical job search website, it helps students and adults discover viable career paths by providing behind-the-scenes videos and easily accessible answers to questions about in-demand jobs in the Spokane region and what it takes to get them.
In partnership with Fresno Unified School District, the 3rd largest in the state of California and a district with 90% economically disadvantaged and diverse students living below the poverty line without equal access to online learning, Valley PBS created an on-air program from 8am to 9am each day that targets Literacy Lessons for K-3rd students and is taught by FUSD teachers. Students have been able to learn and review fundamentals over-the-air, streaming on Facebook Live daily and on the website since June and lessons are translated into Spanish and Hmong.
At-Home Learning was a rapid response learning service for school closures in our local broadcast region. We created an on-air and digital service that was then shared with PBS stations across the country.
In March 2020, COVID-19 created a learning crisis across our entire country. The Kansas Department of Education recognized an opportunity to partner with PBS affiliates across Kansas to create shows to limit the “summer slide” for students at the elementary, middle and high school levels. This initiative became known as Learning Across Kansas.
BUZZ is an inspiring TV show that profiles nonprofit organizations and the marketing pros that help them do MORE, do BETTER, by creating MORE BUZZ.
After the governor of Nevada ordered the closure of all schools in the state, Vegas PBS immediately took action. Using the station’s capacity for digital distribution and production, Vegas PBS facilitated at-home learning with curriculum-based programming, provided critical information about COVID-19 and assisted displaced workers with our online workforce training programs.
Everyone has a story, and this year those stories will be told in a big way at Downtown Film, with a full schedule of festival award-winning documentaries, interesting talk-backs, engaging workshops with filmmakers, local contests and more. As the sun goes down, the festival takes cinema under the stars for an after-dark film walkabout, with the top local videos from the American Portrait video categories projected onto the sides of Cookeville’s landmark west side buildings.
Can We Talk? is an honest conversation about race in the Tampa Bay region, exploring topics from the local Black Lives Matter movement to public health, white allyship to social reform. Community members open up, debate, and share perspectives on issues that often divide us, creating an opportunity to listen, understand one another, and learn ways to make meaningful change in our community.
Coping with Covid-19 is a series, and each part is 60 seconds worth of credible information about the coronavirus from respected medical and scientific authorities.
CareerExplore Northwest began in response to feedback from the Spokane area business community expressing a desire for a strong workforce for our region. Employers wanted to hire locally but lamented the lack of qualified or interested applicants. At the same time, local school districts were beginning to expand their goals beyond preparing students for four-year college degrees, recognizing the many options for living-wage jobs that required other types of training.
Starting in 2018, we developed an advisory council made up of the Spokane Workforce Council, industry leaders, Spokane’s chamber of commerce (GSI), several area school districts, regional universities, and our community colleges to help find a solution. The result is CareerExplore Northwest, a multimedia tool and community resource for students and adults that provides practical, up-to-date information about a variety of jobs in our region.
We began by working with businesses to produce 90-second job spotlights. We interviewed employees who were passionate about their work in order to inspire young people to seek out more information. Businesses and grantors cover our production costs and also receive an underwriting schedule on KSPS PBS.
We built a website, CareerExploreNW.org, to feature the job spotlights provide up-to-date data from the Spokane Workforce Council. CareerExplore Northwest has become a bridge between educators and industry. MacKay Manufacturing, our first sponsor, reported that 40 percent of their website traffic was driven by CareerExploreNW.org.
We regularly consult with Career and Technical Education specialists at area school districts to ensure the website meets their educational needs and to help them promote its use in schools. Our advisory council meets regularly to discuss project growth and assess how well the site is meeting local needs.
As we continue the project, at the request of both educators and businesses, we are creating 360-degree interactive Virtual Field Trips, where students can click-and-drag for an up-close look behind the scenes at regional companies.
CareerExplore Northwest has an impact that extends beyond its use in schools. While the primary demographic of the site is people under the age of 35, because the job spotlights also air on KSPS PBS, both young people and adults learn about jobs they may never have been exposed to otherwise.
CareerExplore Northwest has generated in excess of $300,000 in business sponsorship, mostly from new sponsors.