Local that Works

Local that Works is an annual contest that spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations, and nonprofit news organizations in the U.S.

Explore the curated LTW database of 350+ projects. Entries from the 2020 contest will be added to this database this fall.

Tips on using the database: If viewing this on a computer, all projects are listed in the left column. Click on a project name and its longer profile will appear in the right column. If viewing on mobile, clicking on a project name will load the full listing on your screen.

You can filter your results by selecting a tag or multiple tags in the categories drop down menu and clicking on search. IMPORTANT: If you want to change, broaden or narrow the results, make sure to uncheck categories for subsequent searches.

To see previous Local that Works contest winners, finalists and semi-finalists, click on green, purple or orange tags and our judges’ favorite projects will show up in the left column.

Get inspired!

86 results found.

CareerExplore Northwest

KSPS PBS

CareerExplore Northwest is an educational initiative created by KSPS PBS as a workforce development solution for our viewing region. Far beyond a typical job search website, it helps students and adults discover viable career paths by providing behind-the-scenes videos and easily accessible answers to questions about in-demand jobs in the Spokane region and what it takes to get them.

Songversations

WFAE 90.7 FM (Charlotte's NPR News Source)

Part performance, part conversation, Songversations feature live music and interviews from the comfort of home. Each Tuesday and Thursday at noon (on Facebook Live and WFAE.org), Joni Deutsch (host of WFAE’s award-winning Amplifier podcast) sits down with some of Charlotte’s brightest music-makers for a transparent conversation about the impact of COVID-19 on the local music community, including the challenges and newfound perspective the pandemic has presented to creatives both personally and professionally.

STEM Adventures

WFSU Public Media

When COVID-19 shutdowns wiped out the possibility of our in-person, hands-on SciGirls Summer camp program for 2020, we created a 5-part series of television programs (30-minutes each) focusing on STEM careers and subjects using modified production resources. Not only was the final result available to the young women who would normally have been part of our camp, but it was also available to our entire community through broadcast, cable, online access, and supporting partner organizations.

It’s Camp! Virtual Summer Camp

PBS39 - Lehigh Valley Public Media

COVID-19 and the Pennsylvania Department of Health’s orders for social distancing put a damper on traditional kids’ summer camps. PBS39’s “It’s Camp!” brought the best parts of camp into kids’ homes every weekday during the summer of 2020. This 30-minute program for kids ages 9-14 taught science, art, fitness, survival skills, connecting with nature, and more.

Live @ 5 and Local News Briefings

WCTE

Through its partnership with local government, WCTE was able to broadcast live emergency updates from inside Putnam County’s Emergency Operations Center just hours after an EF4 tornado struck Cookeville, destroying entire subdivisions and killing more than 20 people. This capability existed because county officials partnered to provide WCTE with studio space, audio and video equipment and a direct internet link between the Emergency Management Agency building and WCTE’s Master Control.

COVID-19: Answers and Insight TV Mini-Series

WKAR Public Media

In response to the COVID-19 crisis WKAR shifted resources to launch a new show “COVID-19: Answers and Insight,” a weekly series of roundtable discussions with experts to examine the health crisis and provide the public with the much-needed accurate, timely information. The program aired on PBS stations across Michigan, with the first episode airing on March 26 — just two weeks after schools closed in Michigan and WKAR employees were directed to work from home – and all episodes were produced with host and guests connecting from their stay-at-home locations and all production roles modified to maintain the health and safety of producers, crew and engineers.

Hip-Hop U: The First Wave Scholars

PBS Wisconsin

PBS Wisconsin shares the voices and talents of students of color involved in the University of Wisconsin-Madison’s First Wave Scholarship program in the documentary “Hip-Hop U: The First Wave Scholars.” By addressing local disparities in accessibility, representation, and education, we help Wisconsin educators be better prepared to implement culturally relevant pedagogy in their classrooms.

CareerExplore Northwest

KSPS PBS
2020
Public TV
Jason Miller
jasonm@ksps.org
https://www.careerexplorenw.org/

CareerExplore Northwest began in response to feedback from the Spokane area business community expressing a desire for a strong workforce for our region. Employers wanted to hire locally but lamented the lack of qualified or interested applicants. At the same time, local school districts were beginning to expand their goals beyond preparing students for four-year college degrees, recognizing the many options for living-wage jobs that required other types of training.

Starting in 2018, we developed an advisory council made up of the Spokane Workforce Council, industry leaders, Spokane’s chamber of commerce (GSI), several area school districts, regional universities, and our community colleges to help find a solution. The result is CareerExplore Northwest, a multimedia tool and community resource for students and adults that provides practical, up-to-date information about a variety of jobs in our region.

We began by working with businesses to produce 90-second job spotlights. We interviewed employees who were passionate about their work in order to inspire young people to seek out more information. Businesses and grantors cover our production costs and also receive an underwriting schedule on KSPS PBS.

We built a website, CareerExploreNW.org, to feature the job spotlights provide up-to-date data from the Spokane Workforce Council. CareerExplore Northwest has become a bridge between educators and industry. MacKay Manufacturing, our first sponsor, reported that 40 percent of their website traffic was driven by CareerExploreNW.org.

We regularly consult with Career and Technical Education specialists at area school districts to ensure the website meets their educational needs and to help them promote its use in schools. Our advisory council meets regularly to discuss project growth and assess how well the site is meeting local needs.

As we continue the project, at the request of both educators and businesses, we are creating 360-degree interactive Virtual Field Trips, where students can click-and-drag for an up-close look behind the scenes at regional companies.

CareerExplore Northwest has an impact that extends beyond its use in schools. While the primary demographic of the site is people under the age of 35, because the job spotlights also air on KSPS PBS, both young people and adults learn about jobs they may never have been exposed to otherwise.

CareerExplore Northwest has generated in excess of $300,000 in business sponsorship, mostly from new sponsors.