Local that Works


Local that Works spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations and nonprofit and digital news organizations in the U.S. LTW includes an annual contest and a database (below). LTW produces webinars that offer insights into projects and organizations that are reshaping local civic journalism.

Explore the database of 500+ Local that Works projects. Check out Local that Works contest Winners, Finalists and Semifinalists by clicking on those colored tags. 

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58 results found.

Listen MKE

Milwaukee PBS
2021
Public TV
Chris Hays
haysc6@matc.edu
https://video.milwaukeepbs.org/show/listen-mke/

Milwaukee PBS partnered with the Milwaukee Journal Sentinel newspaper, WUWM Milwaukee’s NPR, and the Milwaukee Public Library to listen to and engage with, then ultimately share, the stories of a historically underserved African-American neighborhood in Milwaukee. The hyper-focus of this initiative serves to highlight stories and struggles that deserve attention and discussion. With three distinct media partners, we are able to reach more people and share these throughout our community.

The initial event is an online Zoom discussion based on a specific topic or issue moderated by a panel of experts, community leaders, and community partners. The idea, and the goal, is designed to hear, truly hear, from the members of this community and cultivate a discussion that can help lead to action around the topic.

All of the partners use their particular medium to promote and broadcast the event. Milwaukee PBS then takes this Zoom discussion and turns it into a 30-minute tv show broadcast each month.

Initially these were to be live, in-person events, but the pandemic forced us to embrace the virtual experience. This is an initiative we will continue throughout the year and into next. We will also be exploring ways to develop similar initiatives to engage more voices and other diverse communities to amplify their stories.

For Milwaukee PBS, Listen MKE has certainly helped us reach and engage with a part of our community that we have missed in the past. We have had excellent response from the community both from the broadcast and the digital spaces (web/social media) as they have seen and heard these stories. While the numbers have not been overwhelming, the engagement and interaction with our audience has been deeper and more meaningful.

This first year has been about setting a baseline for the project, and now going forward we will establish metrics to help analyze and help with decision-making. This will be especially helpful as we look to expand the project to more diverse communities in Milwaukee.

Our partners have also been quite pleased with how this has helped their engagement on their various platforms, as well.