SPONSORED

query

The U.S. public wants more news coverage of climate change, surveys find

As hurricanes, floods, wildfires, and heat waves have intensified over the past decade, public concern about climate change has grown dramatically. Today, 65% of the U.S. public is worried about the issue, up from 52% a decade ago, according to nationally representative surveys conducted by scientists at Yale University and George Mason University.

Programs/Content

‘Sonic Logos’ and partnerships provide new branding opportunities for Boston’s WCRB

By |

Boston classical music station WCRB has leveraged a partnership with the Boston Conservatory to compose a new branding tool: a musical logo. The station opened a contest for Conservatory students in the spring of 2014. Out of 18 entries, WCRB staff chose a 6-second sonic logo, or “sounder,” submitted by Paul Fake to be its new trademark sound. Fake, 27, lives in the Boston area and composes concert music. “What you look for in a sounder is something that won’t become annoying or repetitive,” said WCRB Station Manager Tony Rudel, who initiated the project.

People

New fellowships pair independent producers with coaches for entrepreneurial training

By |

A new fellowship program from the Association of Independents in Radio pairs a dozen content creators with coaches in an incubator-style approach to training. The program, an extension of AIR’s long-running mentorship program, aims to boost the participants’ entrepreneurial skills, said Sue Schardt, executive director of AIR. “What we were looking for is people who have very clear goals for what they’re trying to achieve,” she said. “These are people with their chops in place and [who] are ready to launch in a new direction in their career or take on a new venture.”

AIR received about 36 applications and selected 12 from those. The certified professional coaches are Tom Livingston, Jackie Bsharah, Richard Gibson and Mark Sachs.