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Project Core: A vision for scale and growth

Over the past three years, CentralCast has been hard at work implementing critical upgrades that lay the foundation for a more resilient and advanced future. And now, the culmination of these efforts is taking shape in our most ambitious initiative yet: Project Core.

Quick Takes

Afternoon roundup: Andy Carvin lands new job, SoCal Connected returns

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• Former NPR social-media maven Andy Carvin has accepted a job with First Look Media, the new nonprofit digital journalism venture founded by eBay co-founder Pierre Omidyar. Carvin announced the move on his website. His role is still being fleshed out, but he will help First Look “craft a newsroom where engaging the public is a fundamental aspect of everything we do,” he wrote. Carvin accepted a buyout from NPR late last year. • SoCal Connected, the award-winning news series from KCETLink in Los Angeles, will soon return to the station thanks to a $1 million grant.

Programs/Content

Documentary stakeholders convene at PBS to mull future of indie productions

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PBS is hosting its first Independent Film Summit at its headquarters Thursday, gathering public television’s top documentary supporters for a wide-ranging discussion about the future of the genre in pubmedia. “The goal of the meeting is to come together to think through how we can raise the profile of our collective work in independent film,” PBS chief programmer Beth Hoppe told Current, “making it clear to the industry and public that PBS is the television home of independent film.”

Participants include top execs from both documentary showcases: Simon Kilmurry, e.p. of POV, and Jim Sommers, content s.v.p. for Independent Lens from the Independent Television Service. Also attending are Stephen Gong, current chair of the National Minority Consortia producing organization; CPB’s Jennifer Lawson, s.v.p. for television and digital video content; and 10 PBS representatives including Hoppe and Donald Thoms, v.p. of general audience programming. Kent Steele, broadcasting e.d. at New York’s WNET, and Mike Seymour of the Programming Service for Public Television in Tampa, Fla., which serves 22 PBS client stations, are among the programmer contingent. The meeting takes place as cable networks push further into the genre, which PBS once dominated on the air.

System/Policy

In review of pubTV stations, CPB’s Krichels sees ‘energy in the system’

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Ted Krichels, CPB’s senior v.p. for system development and media strategy, recently talked to Current about the 50-page “Public Media Models of the Future” report he co-authored this fall with PBS Director of Strategy Stephen Holmes. Edited, rearranged and condensed excerpts from that conversation follow. Current: How did you start the process? Did you survey the entire system, or was it more word of mouth? Ted Krichels: Stephen and I initially were collecting stations, ones you would have heard about.

System/Policy

PBS examines successes in public service among stations

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As some local pubcasters have started to forge paths toward models of public service developed through their own strategic planning or in collaboration with other stations, PBS has sought to bring more attention to their work, and progress, to date. Last year, it tapped Ted Krichels, former g.m. of Penn State Public Broadcasting, to lead its Sustainable Models Project, identifying models that other stations can replicate. Krichels completed that study last fall and recently joined CPB as senior v.p. for system development and media strategy. PBS released the 50-page “Public Media Models of the Future” report, written by Krichels and Stephen Holmes, PBS director of strategy, in November. Based on six months of research with public television station executives nationwide, the report identified eight service models: four within a broad category it called “community impact” and four that were focused on education.

People

WCTE fills major posts, Herrington moves to ideastream, and more comings and goings in pubmedia

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WCTE-Upper Cumberland PBS in Cookeville, Tenn., has appointed three new top executives. Avery Owens is director of advancement, responsible for managing all fundraising, underwriting, membership, marketing, auctions, special events and marketing. Owens, formerly WCTE’s sales manager, previously worked in sales and marketing for several local businesses, including the Cheekwood Botanical Garden and Museum of Art. Desirée Duncan is director of content. She oversees all phases of WCTE’s content on the air and online.

Programs/Content

PBS tightens rules for food and drink sponsors of kids’ programs

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The PBS Board unanimously voted today to amend national program underwriting standards to require a higher level of review for food and beverage companies seeking to sponsor kids’ shows. Under the revision, President Paula Kerger told the board, “a potential sponsor for a PBS Kids series will be acceptable only if its product could be considered to make a meaningful contribution to a healthful diet.”

The amendment will have “only a minimal impact on our funding mix,” Kerger said. Less than 1 percent of children’s content sponsors in fiscal 2013 will be affected, she noted. The recommendation came after months of review of current underwriting guidelines for children’s shows by PBS staff and the board’s corporate services advisory committee. Major producing station WGBH, Sesame Workshop and nutrition experts also participated.

Quick Takes

Friday roundup: NewsHour launches new website; podcasting patent fight continues

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• PBS NewsHour unveiled a redesigned website Thursday, featuring responsive design, new navigation menus and an expanded digital editorial presence. The new site combines stories from the program’s weekday and weekend editions, as Current reported in July 2013. “This new site is designed to meet the demands of an expanding and more involved audience,” NewsHour Creative Director Travis Daub wrote in an introductory post, adding that the redesign is the most expansive in the website’s 18-year history. • Pittsburgh Public Media has applied to the FCC for permission to boost the wattage of WYZR-FM, the jazz station it launched in August 2013. The proposed boost to 10,000 watts still would not get WYZR into Pittsburgh from its location in Bethany, W.Va., PPM President Chuck Leavens told the Pittsburgh Post-Gazette.

System/Policy

FCC hews to mid-2015 time frame for spectrum auction

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The FCC affirmed today that it plans to hold the spectrum incentive auction for television broadcasters in mid-2015 and will issue the awaited report and orders this spring. The announcement is in line with a December statement by FCC Chairman Tom Wheeler that delayed the original target date of holding the auction this year. Gary Epstein, the FCC’s Incentive Auction Taskforce Chairman, assured FCC commissioners at today’s open meeting that the auction will not take place until auction software is thoroughly tested and stakeholders are made aware of the process. FCC Commissioner Ajit Pai emphasized the importance of outreach to ensure that broadcasters participate in the process and testing. To increase participation, broadcasters must get an idea of what the potential payoff could be for selling spectrum, he said.