Quick Takes

FCC green-lights rules for TV spectrum auctions

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The FCC formally adopted rules today for the television spectrum auctions slated for mid-2015. Most of the provisions align with what the FCC has said leading up to today’s announcement. The commission formally declined to provide protections to low-power TV stations and TV translators. Neither facility category is eligible for protection under its current rules, the commission’s order said,  and shielding them would “unduly constrain flexibility in the repacking process and undermine the likelihood of meeting the objectives for the incentive auction.” The commission will open a special filing window for LPTV and translators that provide “important services” to select new channels, and establish an special process for relocating displaced stations. The report and order also lays out a timetable for participating broadcasters to vacate their channels.

Ken Burns

Masterpiece Trust secures $3 million gift from San Diego donor

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SAN FRANCISCO – Amid previews of upcoming programming at the PBS Annual Meeting, including a groundbreaking 14-hour series on the Roosevelt family from Ken Burns, came extraordinary news of a record-setting donation for Masterpiece. Executive Producer Rebecca Eaton told attendees that the icon strand, through its Masterpiece Trust, will receive $3 million from longtime supporter Darlene Shiley on behalf of herself and her late husband Donald. Shiley’s local station, KPBS in San Diego, will share a portion of the contribution. The gift triples Shiley’s previously unprecedented $1 million donation in 2012. Since its inception in 2011, the trust has raised nearly $10 million for Masterpiece and local stations designated by donors.

Programs/Content

NewsHour sticks to founding mission: “Allow the audience to reach its own decisions”

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In the first installment of our interview with Linda Winslow, outgoing e.p. of PBS NewsHour, she discussed her early start in broadcast journalism and working with Fred Friendly, a founding father of public broadcasting. In this, the second of three parts, she discusses the start of the NewsHour, working as a woman in media, and the NewsHour’s commitment to its mission. Part three will be posted next week. This transcript has been edited. Current: What did you do next after Public Broadcasting Laboratory?

Development

Study finds most listeners don’t mind NPR’s embedded underwriting credits

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A committee of NPR’s board voted May 8 to maintain embedded underwriting at its current level on network programs, despite concerns among station executives that the practice could harm listeners’ perceptions. Embedded underwriting credits appear within segments of NPR’s newsmagazines, rather than in the longer blocks of credits that punctuate the shows. The credits give sponsors dedicated placement alongside particular series and areas of coverage, such as business, health and technology. NPR ramped up efforts to sell embedded underwriting starting in 2011, and station leaders and programmers responded with worries that the credits were disrupting the flow of programs and giving listeners the idea that sponsors are influencing content. Late last year, NPR agreed to limit the number of adjacent spots to 11 per week and to study listeners’ reactions to the credits.