PBS and six stations are testing approaches for soliciting donations through COVE, PBS’s local-national video platform, according to PBS. Five 15-second pre-roll ads will instruct users to click on a donation button that is linked to a local station’s fundraising page. PBS will compare results for each ad with click-through rates and donor conversions. It expects to report on results by the end of October. Stations participating in the pilot are Iowa Public Television; KPBS in San Diego; KLRU, Austin, Texas; PBS SoCal in Los Angeles; WGVU, Kalamazoo, Mich.; and Chicago’s WTTW.

The U.S. Department of Justice is asking the Ninth Circuit Court to reconsider its April decision that a federal law banning public television and radio stations from running political advertising was unconstitutional. In its June 29 filing, the Justice Department argued that the finding “threatens the fundamental nature of public broadcasting.” In Minority Television Project v. FCC, a three-judge panel of the Ninth Circuit voted 2-1 to overturn the ban in the case brought by the longtime licensee of noncommercial San Francisco station KMTP-TV (Current, April 23). The Justice Department’s appeal to the full court argues that that the panel majority “applied erroneous legal standards and misinterpreted the record” to reach their conclusion.

The Southern Conference has cut short a three-year deal with four public television stations to air college athletic events. SoCon, a Division I college athletic conference affiliated with the National Collegiate Athletic Association, announced the deals last year with South Carolina ETV, UNC-TV, Georgia Public Broadcasting and WTCI in Chattanooga, Tenn. (Current, Dec. 12, 2011). But SoCon wanted its games televised statewide in all five states within the league, which also included Alabama. The conference has decided that ESPN3 will broadcast all of its events, and it will end the package with public TV. “We enjoyed our relationship with SoCon last year, and we wish them well with ESPN3,” said Nancy Zintak, spokesperson for GPB.

In this commentary, NPR’s v.p. of programming responds to Ira Glass’s suggestion that stations not devote prime weekend airtime to Car Talk reruns after the Magliozzi brothers retire this fall. Like Ira, I’m really excited about all the innovation in public radio today. Each of these new programs will need several things if they are to grow and prosper: an intellectual spark, real talent giving them a unique, authentic voice, money, smart plans for development, and stations willing to take a small risk. There is one other critical thing they need to grow and prosper: Car Talk. Airing Car Talk on Saturday mornings doesn’t stand in the way of innovation.

What if Congress stopped allocating federal aid to pubcasting? The latest bleak financial analysis from CPB, released last week, adds some specifics about how service would be affected in dozens of congressional districts across the land. Fifty-four public TV licensees in 19 states and 76 public radio operators in 38 states would be “at high risk of no longer being able to sustain operations” if federal aid ends, CPB asserts in a report backed by Booz & Co. and delivered to the appropriation committees June 20. Congress asked CPB for a report on the field’s economic options when lawmakers approved the most recent advance appropriation in December.

Chicago Public Media is paying $450,000 to buy Radio Arte, a low-power station programmed by and for Latino youth and operated by the National Museum of Mexican Art in Chicago. CPM also plans to buy programming from Radio Arte to add to its Vocalo service. “This is a natural partnership,” said Silvia Rivera, Vocalo’s managing director, whose career in public media began in 1998 after taking part in Radio Arte’s media training program. “This partnership between two youth-driven public radio stations builds on a collaborative history and their complementary community missions,” the new partners said in a June 22 press release.

The CPB Board of Directors approved a supplementary grant of $575,000 June 14 to the Independent Television Service for completion of its Online Video Engagement Experience (OVEE), a digital platform that allows moderated interactive online screenings of video content streamed through PBS.org. CPB had backed development of the technology in 2010 with $954,000. The additional funding will support development of technical capabilities to run OVEE on mobile devices and stream live events, such as debates and town-hall meetings — enhancements requested by all five OVEE pilot stations. CPB management presented the grant request to the board at its June 4 meeting, but approval was postponed after Chair Bruce Ramer questioned whether the corporation should take an ownership stake in innovative projects such as OVEE (Current, June 11).

NPR and KMBH in Harlingen, Texas, have received donations from a devoted listener who passed away in 2009. Wallace Cameron, a former professor of languages at Ohio University, left NPR $600,000 in his will. Cameron retired from Ohio University in 1992 after a 36-year career at the school. He lived in the Rio Grande Valley and was a fan of KMBH and NPR, says Robert Gutierrez, g.m. of KMBH. The station and network learned of the gift earlier this year. “This is definitely a blessing from up above,” Gutierrez says. The unrestricted gift supported the station’s operations and is one of the biggest donations KMBH has received from an individual donor, he says.

WMFE-TV in Orlando, Fla., the former PBS flagship that had been set for sale to religious broadcasters, has a new buyer. The University of Central Florida announced June 21 that it plans to purchase WMFE for $3.3 million. The boards of UCF and WMFE, a community licensee that also operates a radio station, must approve the sale contract before it goes to the FCC. UCF, also in Orlando, played a role in preserving PBS service to the market last year when WMFE moved to sell its TV operation and focus on its public radio station. UCF partnered with Brevard Community College in Cocoa to convert WBCC, a pubTV station licensed to the community college, into a full-service PBS station broadcasting as WUCF.

John Goberman has produced more than 200 live national telecasts since launching the PBS performance series more than three decades ago. Goberman was cited by Symphony Magazine as one of the 50 most important individuals making a difference in American music. He pioneered the video and audio technology by which concerts, opera, ballets and plays could be telecast during live performances without disruption of performers and audiences. His television work has garnered 13 national Emmy Awards, three Peabodys and the first Television Critics Circle Award for Achievement in Music. Goberman plans to focus on producing another type of performance that he helped to pioneer — “Symphonic Cinema,” in which orchestral scores are performed live to the films for which they were originally commissioned.