CPB gives $2.5 million to Firelight Media diversity initiative

Firelight Media, the documentary filmmaking nonprofit founded by Stanley Nelson, received a $2.55 million grant from CPB Aug. 20 to expand Producers’ Lab, a public television documentary mentorship project. Producers’ Lab recruits filmmakers and producers from underrepresented regions across the country to work with Nelson and Firelight Media to create documentaries that include a more diverse range of voices. The grant will allow the lab to add 30 to 40 more producers to the program over three years and expand its recruiting to all regions of the country. The program’s goal of adding more diversity to public TV’s airwaves was a main selling point for CPB, according to Joseph Tovares, senior vice president of diversity and innovation at CPB.

NLRB to resolve contested union election at Baltimore’s WYPR-FM

A dispute over unionization at Baltimore’s WYPR will be resolved by the National Labor Relations Board. WYPR staff voted July 30 on whether to seek representation from broadcast union SAG-AFTRA. Nine voted in favor and 11 against, with seven votes contested by one of the parties, according to an NLRB official who requested anonymity when commenting on an ongoing proceeding. The NLRB will review the contested votes to determine their eligibility, with the vote recounted only if at least three of the contested votes are determined eligible. SAG-AFTRA can only enter the workplace with a majority vote.

WFYI expands to Terre Haute with rebroadcast deal

Indianapolis-based WFYI Public Media will expand to the Terre Haute, Ind., market next month through a rebroadcast deal with Indiana State University. Terre Haute–based Indiana State University owns a pair of signals in the city, WISU-FM 89.7 and WZIS-FM 90.7. Under the noncash deal announced Wednesday, the university will move the student station from WISU to WZIS, with the 13,500-watt WISU rebroadcasting WFYI’s news/talk programming starting in mid-September. WZIS, formerly WMHD-FM, was previously owned by the Rose-Hulman Institute of Technology in Terre Haute and aired music programmed by students. Indiana State bought the 1,400-watt station in June for $16,465, according to FCC records.

Alaska’s KUAC, APRN reach agreement to help station with budget shortfall

Joint licensee KUAC in Fairbanks, Alaska, and Alaska Public Radio Network have agreed on a three-month extension that will allow the station to continue airing APRN content while it addresses a $170,000 funding shortfall. The University of Alaska Fairbanks, which owns KUAC, announced July 1 that it would cut the station’s funding by that amount to offset its own $12 million budget shortfall. The reduction amounts to about 6 percent of KUAC’s total budget. APRN helps stations in Alaska share content and offers the programs Talk of Alaska and Alaska News Nightly, both of which air on KUAC. The agreement between KUAC and APRN allows the station to continue running APRN content without paying dues until November 30.

Crane, Savage elected as new NPR board members

The month-long election for NPR’s Board of Directors closed Monday, with two incumbents and two new faces joining the board. NPR announced Tuesday that Mike Crane, director of Wisconsin Public Radio in Madison, and Mike Savage, g.m. of WBAA in West Lafayette, Ind., will join the board. For what is believed to be the first time, Savage got on the ballot with a written petition signed by at least 15 authorized representatives. Candidates are usually picked by a selection committee headed by the NPR board chair. Incumbents Caryn Mathes, g.m. of KUOW in Seattle, and Flo Rogers, c.e.o. of KNPR in Las Vegas, were re-elected to second terms, and Patricia Diaz Dennis and former NPR interim CEO Paul G. Haaga Jr. were re-elected as public directors.

How stations can stay relevant as listeners go elsewhere for NPR content

The public radio economy is built on $432 million in annual listener contributions to local public radio stations. Each year nearly 3 million listeners and their families recognize the value of a station brand in their lives, and they voluntarily give that station money. We’ve known since the 1980s that listeners give out of enlightened self-interest, not altruism. The primary motivation for donating to a public radio station is nearly universal — they recognize that the programming they hear via the station brand is personally important and that they would miss it if it were to go away. This finding has been confirmed through multiple studies over decades and more than 1,000 donor surveys conducted over the past nine months by Emodus Research, which I founded last year to learn more about the emotional connections that motivate audiences to listen and donate to public stations.

Applying for a station job? Do your homework

Back in the day when young writers were pitching magazines to publish their work, there used to be a common complaint by magazine editors: “Some of the writers have never even seen our magazine! Don’t they realize how rude and disrespectful it is to pitch us stories that we would never publish, because they’re just not us!”

I have been working on recruiting a journalism staffer for a major public radio station. And, frankly, after sitting through a bunch of interviews and reading even more applications, I am stunned that almost none of the applicants have taken the time to do basic homework. This would include:

Familiarity with the station. Knowledge of the job they’re applying for.

In Illinois, WTVP takes over TV broadcast operations for WQPT

The broadcast signal for WQPT-TV in Moline, Ill., is now originating from WTVP-TV in Peoria, about 90 miles to the southeast. WQPT previously outsourced its master control operations to Westar Master Control Services in Cedar Hill, Texas. The station’s signal now travels across fiber from WTVP to WQPT’s transmitter in Orion, Ill. The change “provides financial savings for WQPT, a new source of revenue for WTVP, valuable technological advances for both stations and an invaluable chance for the sister stations to work together,” said WTVP President Chet Tomczyk in an Aug. 8 announcement.

Buffalo’s WNED changes management responsibilities, prompting layoff

WNED in Buffalo, N.Y., is tweaking its management of programming, resulting in one layoff. Gabe DiMaio, who programmed classical WNED-FM, confirmed to Current Thursday that his position was eliminated. He previously served as assistant program director at WBFO-FM, the broadcaster’s NPR News station, as well as producer and local host for All Things Considered. He’s also secretary for the board of the Public Radio Programming Directors Association. Ron Santora, WNED’s v.p. of broadcasting, is adding radio programming to his portfolio.

Eight station candidates seek election to NPR Board

The election to fill four member-director positions on NPR’s board is underway, with nine candidates vying for the seats. Voting for the seats started July 11 and will run through Aug. 11. The winners start three-year terms in November. For what is believed to be the first time, a candidate was put on the ballot by gathering petition signatures from NPR’s Authorized Representatives.

Former intern sues NPR, alleging employment discrimination

A deaf college student has filed a lawsuit against NPR for employment discrimination, claiming that the network misrepresented the terms of the internship and failed to properly accommodate her needs during her employment. Catherine Nugent, a student at Gallaudet University in Washington, D.C., filed the lawsuit in the District of Columbia Superior Court in March. Nugent, a major in business administration, alleges that the network did not give her tools she needed to communicate with supervisors. The suit also claims that Nugent was assigned to teach sign-language classes to her colleagues though she had expected to learn about marketing. Nugent claims that NPR did not provide interpreters or interpreting software and fired her two weeks into the 10-week internship after she asked for accommodation multiple times.

In spectrum auction, FCC should protect public TV’s coverage

The FCC recently released the entire text of its Report and Order detailing rules for the upcoming broadcast spectrum auctions, making it clear that it intends to make no effort to preserve public TV signal coverage. The 484-page report, “Expanding the Economic and Innovation Opportunities of Spectrum Through Incentive Auctions,” rejects the proposal supported by CPB and other leading broadcast organizations to preserve at least one station per geographic market. If you dive into this ponderous document, I recommend paragraph 367 and footnote 1090 (unfortunately, not a typo — there really are over 1,000 footnotes). In paragraph 367, the FCC states that it declines to “restrict acceptance of such bids based on the potential loss of television service or specific programming.”

The FCC further states that any such restrictions “could reduce the amount of spectrum available” to carry out the auction and undermine the “goal of allowing market forces to determine the highest and best use of spectrum.” The long and short of it is that if the entities that hold America’s 289 UHF public TV licenses decide to sell their underlying spectrum in the forthcoming “incentive” auction, that spectrum will be lost to noncommercial television forever. It need not be so.

Incentive auction threatens over-the-air public TV service, says CPB report

Though the FCC’s incentive auction next year might give a short-term financial boost to a handful of public TV stations, it could erode the field’s ability to provide over-the-air signals to all of the nation’s homes, according to a new CPB white paper that outlines policy implications for local decision-makers. “Narrow financial calculations cannot measure the value of serving the educational needs of the nation’s children, providing trusted news, reliably delivering emergency alerts, presenting diverse viewpoints that would not otherwise be heard, and numerous other benefits provided today and in the future by the nation’s public media stations through over-the-air broadcasting,” says the report, “Facing the Spectrum Incentive Auction and Repacking Process,” released Thursday. “Unfortunately, while the spectrum incentive auction and repacking process would address one problem (the need for more spectrum for wireless broadband), it would likely do so at the expense of public media’s ability to meet the mandates of the Public Broadcasting Act — undermining communities’ ability to address the policy dilemmas they face as well as the nation’s need for universal service and local content and diversity of programming in an increasingly consolidated media environment,” the report added. CPB commissioned the white paper in April 2013 to help provide background and a policy framework for local pubcasters as they approach decisions about how and whether to participate in the FCC’s incentive auction, a voluntary proceeding that will be disruptive for broadcasters and TV viewers alike. Though stations can choose whether to participate in the auction, the FCC may move them to another channel during a process called “repacking,” which may require some stations to relinquish channels assigned to TV translators.

GPB Radio to operate Atlanta’s WRAS without tax-based funding

Georgia Public Broadcasting will fund its new daytime public radio news service on Atlanta’s WRAS through private revenues, not state subsidies, according to Michael H. McDougald, a broadcaster who chairs the state network’s governing commission. GPB “has no intention of using taxpayers’ money to support this new initiative,” McDougald said in an open letter responding to criticism from Public Broadcasting Atlanta, which broadcasts a hybrid format news and music service to the state capitol on WABE-FM. McDougald said the state-owned pubcasting network expects earned revenues to fully support its news and talk programming on WRAS. GPB took over daytime programming of Georgia State University’s 100,000-watt FM station on June 29 through a channel-sharing agreement with the university. The deal drew criticism from GSU students who previously controlled all programming on the station, supporters of their music service and Public Broadcasting Atlanta, a community licensed public radio and TV service.

WHYY prototypes dashboard to measure audience engagement

An attempt by Philadelphia’s WHYY to measure the impact of its news website has its execs asking bigger questions about the best ways to gauge success in public media. In July 2013, WHYY needed an accurate and effective way to measure the progress of NewsWorks, the station’s digital news venture, launched in 2010. The station talked with CPB, a primary funder of NewsWorks, about integrating an R&D budget for site analytics into the next phase of NewsWorks’s grant. “At some point during that conversation, we got to talking about Google Analytics and how many phantoms Google Analytics make people chase,”said Chris Satullo, v.p. of news and civic dialogue at WHYY. The popular analytics service provides data that, according to Satullo,“sound really important but [are] really set up for e-commerce” rather than public service.