Development
‘In the third half of our show’: ‘Car Talk’, Audience 98 and the value of programming
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It’s time to start getting and sharing answers to key economic questions about the radio and digital content we’re offering audiences.
Development
December CDP index: Membership revenue flattens after six months of growth
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National reporting on Giving Tuesday results highlighted flat revenue performance and a 10% decline in donors.
Development
Why break producers are the unsung heroes of fund drives
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“Success is in the details. Appointing a wise break producer for fund drives respects both staff and listeners.”
Development
November CDP Index: New donors increase, but growth misses radio
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TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.
Development
NPR will distribute $1.2 million to stations, but not everyone is thrilled
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Each NPR member station will receive at least $2,500 next month.
Development
October CDP Index: Encouraging trends continue in membership growth, new donors
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Radio stations, however, persist in showing a “consistent and concerning downward trend” in new donor acquisition.
Development
This station leader is lapping his colleagues in fundraising
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Gary Sexton, director of broadcasting for Ohio’s WYSU-FM, is running 200 miles this month to bring in donations.
Development
Austin stations receive $1.5 million gift for news and music
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The gift will support news and music services at the station over three years.
Development
Public media considers next steps to position itself for major news funding
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“Every station has an obligation to ask the question, ‘How can we best approach this opportunity? Who are the right partners to approach this with collaboratively?’” said Nico Leone, CEO of KERA in Dallas.
Development
September CDP Index: Membership income continues growth, but declines in donor acquisition persist
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The September index marks four consecutive periods of growth for membership revenue.
Development
KEXP debit card gives fans an eye-catching way to support station
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The card stemmed from a long-running partnership between KEXP and the Boeing Employees’ Credit Union.
Development
August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’
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Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.
Development
New position paper argues for including public media in upcoming wave of foundation support
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The paper responds to the recent announcement that foundations plan to direct more than $500 million toward local journalism in coming years.
Development
July CDP Index: Membership revenue edges upward, but radio’s challenges persist
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For the first time in over a year, membership income among all stations is showing a marginal increase in giving.
Development
PBS stations experiment with local sponsorship, membership spots on Passport and video app
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Stations have yet to earn much from the pilot program, but participants remain hopeful for phase two and the future.
Development
June CDP Index: In this environment, flat is good
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Among stations measured by the Index, median membership revenue was level with the prior year’s performance.
Development
Brothers combine their life savings to bequeath $6 million to GBH
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Louis and Anthony Maglione, who lived in their family home in Malden, Mass., were avid fans of “American Experience.”
Development
May CDP Index: Larger stations struggle to land major gifts
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“The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated.”
Development
Advice for public radio stations: why we can’t keep treating digital members like radio listeners
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What does “digital membership” mean, and how does it differ from how public radio has traditionally thought about membership?
Development
April CDP Index: Station focus on Passport acquisition is paying off
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CDP’s latest analysis of fundraising data finds “cause for cautious optimism” in recent new donor trends.