Development
SFPBS launches NextGen membership program for young professionals
"Our goal is to gain a younger audience to serve as ambassadors for SFPBS," says Tarnesha Strowbridge, VP of membership.Donors ‘stepping up’ to bolster stations after CPB funding cuts
Some campaigns have brought in enough to replace the CPB grants that stations expected to receive this fall.June CDP Index: Growth in giving lifts 12-month results across public media
Fundraising gains spread across all performance indicators for organizations of all sizes.Difficult market for underwriting hinders sales of local Passport spots
Sponsorship reps in small markets say their clients are looking for more impressions than the streaming platform can deliver.Sleepless in Seattle: Marathon KEXP broadcast raises awareness about threat to federal funding
KEXP's community turned out to show support for the station and public media.May CDP Index: Data shows ‘jaw-dropping’ donor gains this spring
The remarkable growth reported last month continues, with the Membership Revenue Index showing a year-over-year increase of 7.6%.Cincinnati Public Radio announces new three-year fellowship program
The fellowships for early career journalists are "a statement of optimism" about the future for CPR, public media and journalism, says CEO ...April CDP Index: Reactionary giving lift continues through first quarter of 2025
Converting these donors to sustainer giving, testing annual sustainer offers and refining stewardship of these donors will be areas to focus on ...Pets Clubs connect love of furry companions with support for public media
Membership programs aimed at pet owners are a meaningful entry point for engagement, says Marcia Smith of Mountain Lake PBS.Futuro Media launches subscription tiers with ad-free listening
Futuro+ is designed for audiences who want to support independent fact-based media “that sounds and looks like them,” says co-CEO Marlon Bishop.March CDP Index: Reactionary giving lifts donor acquisition for first time since 2023
Radio saw a remarkable 39% increase in new donors compared to 2024, but declines continued for TV-only organizations and joint licensees. ...For station drives, discussing funding threat appears to boost giving
"It's not that you can't talk about something that hasn't happened yet. It's how you talk about it if you decide to ...CDP report: Individual giving to public media held firm in 2024 despite economic pressures
A strong fourth quarter for new donor acquisition for radio, and systemwide sustainers and higher-level donors that maintained or increased their support, ...February CDP Index: Year begins with boost to membership revenue
The Membership Revenue Index shows a year-over-year increase of 5% for the three-month period ending Jan. 31 compared to the same three ...January CDP Index: Fourth quarter sees rally for high-dollar gifts, new radio donors
A strong fourth quarter reversed prior monthly trends to end 2024 on a higher than anticipated note.
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