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Author: Jim O'Shaughnessy

Jim O'Shaughnessy
Jim O'Shaughnessy
  • Development
    A person seated indoors uses a laptop displaying a donation webpage with an image of hands holding a red heart and a button that says “Support Us.”

    New donor surge brings generational shift to pubmedia fundraising

    A new CDP analysis finds that Millennials are on the rise and on the move.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership) and Jim O'Shaughnessy, Senior Director of Business Intelligence and Analytics (Contributor Development Partnership)
    October 10, 2025

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