System/Policy

CPB will focus on three initiatives to assist public TV

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Wielding a grim financial analysis of public TV by a big-name consulting firm, CPB has begun a campaign to glue together a consensus supporting three initiatives to end the stagnation:

catching up with other nonprofits in attracting “major gifts” of $1,000 or more from donors;

improving station efficiency, especially by consolidating operations;

using program research more effectively and taking other unspecified steps to re-examine public TV’s “approach to national programming.”

CPB President Bob Coonrod and Chief Operating Officer Kathleen Cox discussed the initiatives in a Current Q&A. Coonrod said the CPB Board called for the consensus building in its statement of objectives adopted in fall 2002. Coonrod told station managers the three initiatives show the greatest potential for improved performance among some 30 possible efforts examined by the consulting firm McKinsey & Co. None is a “silver bullet” that could solve public TV’s money problems, he said. Likewise, he doesn’t want to wait for such long shots as Congress endowing a public TV trust fund with proceeds from spectrum auctions.

People

Julia Child’s place in the Smithsonian

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Julia Child’s kitchen is now in the nation’s attic, the Smithsonian Institution’s history museum on the Mall, inserted into a miscellaneous area behind the north escalators on the first floor, past the artificial heart, Bakelite radios and Carol Burnett’s charwoman costume. Visitors last week intently watched excerpts from her many pubTV cooking shows compiled for the 2000 pledge special Julia Child’s Kitchen Wisdom. (At one point she advises people to eat the green stuff in lobsters, which she claims is just delicious.) Last fall Smithsonian curators crated up her big, rectangular kitchen in her former home in Cambridge, Mass. They meticulously reassembled it at the museum behind clear plastic shields, complete with pans on pegboards, countertops raised 2 inches for the 6-foot tall cook, and the pipe along the ceiling where TV crews hung lights. “I wish I could come in and turn everything on — it looks exactly right,” Child said at the opening of the exhibit Aug.

Development

Bond market expected to help with pubcasting expansion

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The bond market is offering new capital financing options for public broadcasting this week with the expected sale of $6.5 million in tax-exempt bonds for Colorado Public Radio’s expansion. [After this article was published, the entire lot of bonds sold in one day at 5.8 percent.]

Other pubcasters will follow. Nashville Public Radio plans to sell about $3 million in bonds in March to cover purchase of a second station in town. And the new nonprofit Maryland Public Radio aims to finance the $5 million purchase of Baltimore’s WJHU. Pubcasters have 10 to 15 borrowings under review at George K. Baum & Co., the investment bank working closely with Public Radio Capital, a nonprofit that is shepherding potential borrowers into the bond market.

People

Award honors not only a leader but a philosophy of service

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With this year’s Edward R. Murrow Award, CPB not only honored Richard
H. Madden as key leader in public radio, but also affirmed a set of
ideas closely identified with him, which he helped move from the edge
to the center of thinking in the field. During Madden’s three decades in the field, and especially his 18 years
at CPB, public radio had overcome its earlier aversion to ratings data,
allowed numbers to enter its objectives and learned how to build a focused
format and a larger, appreciative audience. “We’re not a ‘smaller is better’ enterprise anymore, and none of us
can think with that mindset,” Madden said in his acceptance speech May
17 during the Public Radio Conference in Seattle. NPR President Kevin Klose reported supporting evidence during the conference — that
public radio’s weekly full-day cumulative audience had doubled in a decade, from 13.9 million in 1990 to 29.5 million in 2000. CPB did not readily select one its own v.p. of radio for the 25th annual
Murrow Award.

About Current

A 20th anniversary letter from the editor

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Twenty years is an anniversary round enough to permit us at Current to indulge in some hoorah, and to recognize the people who have made the paper possible for two decades. Marking the occasion, we published an updated edition of the paperback A History of Public Broadcasting last month, and inaugurated a companion website of the field’s historical documents, Public Broadcasting PolicyBase (PBPB). Since its first issue, March 17, 1980, Current has grown in many respects — in professionalism, in average page count (threefold), in circulation (fivefold), in advertising support (vastly), and in sustainability. (The growth allows and requires us to expand our staff this year, adding a fourth editor.)

It’s our pleasure to work on a community newspaper for a community full of so many people with fine passions, admirable skills, high ideals and damned good fights. It’s a community paper for a community the size of a small town but spread across a continent.

Public Media Policybase

Congress reacts hotly to station donor-list swaps with Democrats

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Suddenly, pubcasting is in for a severe talking-to, if not a whupping. The House subcommittee that held such a congenial hearing on CPB’s long-overdue reauthorization a fortnight earlier is now preparing a second hearing July 20 to take pubcasters to task for swapping donor mailing lists with the Democratic Party. House Republicans were angry last week when they learned that Boston’s WGBH did it this spring, and angrier when they heard there were other times. And tempers will rise as similar reports come in from other stations. WNET in New York and WETA in Washington told reporters late last week that they’ve traded lists with both Democratic and Republican groups.

Michael Nesmith wins $47 million in video suit against PBS

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Almost five years after PBS sued its former home-video distributor, the legal action
boomeranged last week, hitting the network with a $46.8 million judgment. PBS said it was shocked by the outcome. “We’re going to take aggressive steps to
appeal this,” said Bob Ottenhoff, PBS chief operating officer. “I think the jury
didn’t understand the steps PBS had been taking all along to make this a satisfactory
venture.” But after PBS had lost hope, the court found, the behavior of its executives crossed a
line.

System/Policy

Gore panel endorses adding educational DTV channels

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An extra digital TV channel should be reserved in every community for noncommercial
educational purposes, the Gore Commission recommended last week in its report to the White House. These channels, the usual 6 MHz wide, would be granted more than seven years from now, or whenever broadcasters turn back their old analog channels to the FCC. The expected recommendation from the Advisory Committee on Public Interest Obligations of Digital Television Broadcasters was one of the most concrete in a report constructed of compromises between seven commercial broadcasters and 13 other members of the committee. Co-chairmen Norman Ornstein and Les Moonves “were trying very hard to get a consensus, which is a good goal, but I think the splits were simply too wide,” said Newton Minow, a committee member, last week. “The result is, you get the lowest common denominator.”

Tech

More, deeper, broader: where ‘enhanced’ DTV goes

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If you were among a certain handful of people watching the Ken Burns/Lynn Novick bio Frank Lloyd Wright Nov. 10–11, you could get a whole lot more from the broadcast after
it was over. Most people watching the two-night series saw only a stylized “E” icon appear
briefly in the corner of the screen (with the disclosure “where available”),
reminding viewers that the program was “enhanced.” But there was more for viewers watching on specially equipped personal computers in the
seven cities where public TV stations were putting out DTV signals. As participants in a
technical trial by Intel Corp.

Tech

HDTV debut: full-blown spectacle

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Even on crappy old analog TV — the way nearly all of its audience will see it Nov. 9 — PBS’s premiere high-def offering is a Whitman’s Sampler of eye candy. Made by public TV’s most experienced high-def production team, at KCTS in Seattle,
“Chihuly Over Venice” amuses your eye with color while impressing you with the
glassworking skills of Dale Chihuly’s sidemen, and introducing you to the glass master, a
mercurial Seattle character. Producer/director Gary Gibson, who documented a Chihuly exhibition in 1993, returned to the artist more than two years ago to begin the station’s next big HDTV project–the first without much aerial footage, after a successful string of Over This-and-That travelogues. The occasion was Chihuly’s ambitious plan to make a series of large chandeliers in
major glassworking regions — Seattle, Finland, Ireland, Mexico and Venice — and then hanging
the works over the canals of Venice.

Cooking

Cooking star pays plaintiffs in sexual abuse suits

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In most sexual abuse cases, it’s one person’s word against another’s. In the Frugal Gourmet’s case, it was his word against 20 or more. Four days before he was to face trial in Tacoma, Wash., Jeff Smith, host of the popular PBS cooking show, agreed July 1 [1998] to pay an undisclosed sum to seven young men who had accused him variously of groping, kissing and raping them when they were teenagers. “Based on my interviews with a lot of the principals involved, I think it would have been pretty ugly,” says Deborah Holton, a Portland Oregonian reporter who has followed the story closely. Court TV had asked to cover the trial, and it could have featured testimony against Smith from more than a dozen people who didn’t sue him, as well as the seven who did.

System/Policy

High court upholds authority of Arkansas network in debate case

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The broadcast decision that embroiled Arkansas ETV in a landmark First Amendment struggle ever since 1992 was “a reasonable, viewpoint-neutral exercise of journalistic discretion,” the Supreme Court ruled May 18. The high court’s 6-3 ruling overturned an Eighth Circuit Court of Appeals decision in 1996 that the state network had infringed House candidate Ralph P. Forbes’ free-speech rights by refusing to add him to the two major-party nominees in a broadcast debate more than five years ago. “This is a great decision for viewers,” and will let the network continue airing candidate debates, said Susan Howarth, executive director of the five-transmitter state network, according to the Arkansas Democrat-Gazette. “The majority opinion gives us as much or more than we thought we would win in our most optimistic moments,” said the elated Richard D. Marks, attorney for Arkansas ETV. Marks had pictured the Circuit Court’s 1996 decision as “a grave threat” to state-owned pubcasters that could undercut their ability to make editorial judgments.

System/Policy

Merger: we’re not talking now, but we might be talking later

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It may be a simple question–are PRI and NPR talking about a merger?–but that doesn’t mean it gets a simple answer. To keep their options open, the presidents of the two networks are employing nuances that reach beyond the English of newspaper headlines and into metaphysical realms of potentiality. Asked to clarify their positions Feb. 19 [1998], NPR’s Delano Lewis said talks with PRI are still ongoing and PRI’s Stephen Salyer said they’re not, “currently.” Lewis was questioned at the NPR Board meeting after trade periodicals delivered conflicting assessments that both came from Salyer:

“NPR-PRI merger talks are off, says Salyer,” said the headline of Current’s Feb.

Programs/Content

We’ll look back on this old Barney: an early input-output gizmo you could hug

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Dolls have talked for years, but it was Microsoft’s ActiMates Interactive Barney that became a full-fledged peripheral for the computer–with hints of the nifty and bizarre stuff that will flood the world when digital broadcasting begins. Next month, at Toy Fair ’98 in New York City, the company is expected to announce the addition of an Arthur doll to the ActiMates line, and Children’s Television Workshop will introduce a similar smart doll of its own. And if the technology inside these little wriggling, sensing and talking input-output dolls develops as rapidly as other digital devices do, in a few years we’ll see smarter descendants become tools and toys for older kids and adults as well. For kids in the 2-3 range, and for Microsoft, Barney was enough of a phenomenon for now. Though Sesame Street’s much cheaper “Sing & Snore Ernie” easily outsold it, hundreds of thousands of Barneys galumphed out of the stores.

Arts programming

‘Great Performances’ team brought stage virtuosos into the videoscape

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Twenty-five years ago this week, public TV first aired Great Performances, its major performing arts showcase. And just in time for the anniversary, CPB in October 1997 gave its top public TV award, the Ralph Lowell medal, to Jac Venza, executive producer of the series from the start. Earlier in the fall the Academy of Television Arts and Sciences honored him with its Governors Award.No other producer has captured as much free-floating excellence and put it on videotape as Venza, public TV’s major performing arts impresario. He also serves as director of cultural and arts programs at New York’s WNET, overseeing the American Masters biographies, the pop music series In the Spotlight and the local City Arts series. Venza talked with Current Editor Steve Behrens in the offices of the arts unit at WNET.

System/Policy

How reform can minimize politics in presidential appointments

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This analysis by the editor and co-founder of Current describes methods used elsewhere to reduce the influence of political favor in naming boards. If patronage appointments are giving CPB a mediocre Board of Directors and top management, as retired longtime staffer David Stewart contends in the accompanying commentary, there’s a simple reform that’s widely used in such situations. That is: inserting a nominating step in the process, a reform that brings to bear the attention and efforts of additional interests and reduces the now-predominant role of partisan considerations. That’s how people are named to the board that runs the National Science Foundation. That’s how most regents of the Smithsonian Institution are chosen. On the state level, that’s how the Commonwealth of Kentucky picks the board that oversees Kentucky Educational Television, as well as state university boards.