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Author: Michal Heiplik

Michal Heiplik
  • Development

    CDP report: Individual giving to public media held firm in 2024 despite economic pressures

    A strong fourth quarter for new donor acquisition for radio, and systemwide sustainers and higher-level donors that maintained or increased their support, ...
    By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    March 20, 2025
  • Development

    FY24 fundraising analysis highlights diversity of sources as key to success

    Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor ...
    By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    November 18, 2024
  • Development

    Public media’s fundraising outlook shows signs for hope amid challenges

    Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media ...
    By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 26, 2024
  • Development

    September CDP Index: Membership income continues growth, but declines in donor acquisition persist

    The September index marks four consecutive periods of growth for membership revenue.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    October 18, 2023
  • Development

    August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’

    Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    September 21, 2023
  • Development

    July CDP Index: Membership revenue edges upward, but radio’s challenges persist

    For the first time in over a year, membership income among all stations is showing a marginal increase in giving.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    August 16, 2023
  • Development

    June CDP Index: In this environment, flat is good

    Among stations measured by the Index, median membership revenue was level with the prior year's performance.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    July 18, 2023
  • Development

    May CDP Index: Larger stations struggle to land major gifts

    "The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated."
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    June 20, 2023
  • Development

    April CDP Index: Station focus on Passport acquisition is paying off

    CDP's latest analysis of fundraising data finds "cause for cautious optimism" in recent new donor trends.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    May 18, 2023
  • Development

    Membership revenues dip in latest CDP analysis

    While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    April 19, 2023
  • Development

    In latest CDP analysis, radio stations continue to see fundraising declines

    Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    March 17, 2023
  • Development

    What a CDP analysis reveals about public media’s membership revenue, now and in the future

    An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    February 16, 2023
  • Development

    Membership fundraising held its own in first weeks of coronavirus lockdown

    CDP's analysis of early 2020 fundraising shows sustainers are living up to their name.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    May 18, 2020
  • Development

    How to recalibrate and press ahead with public media fundraising

    As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
    By Michal Heiplik, President and CEO (Contributor Development Partnership)
    March 24, 2020

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