Author: Michal Heiplik
CDP report: Individual giving to public media held firm in 2024 despite economic pressures
A strong fourth quarter for new donor acquisition for radio, and systemwide sustainers and higher-level donors that maintained or increased their support, ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)March 20, 2025FY24 fundraising analysis highlights diversity of sources as key to success
Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)November 18, 2024Public media’s fundraising outlook shows signs for hope amid challenges
Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)June 26, 2024September CDP Index: Membership income continues growth, but declines in donor acquisition persist
The September index marks four consecutive periods of growth for membership revenue.By Michal Heiplik, President and CEO (Contributor Development Partnership)October 18, 2023August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’
Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.By Michal Heiplik, President and CEO (Contributor Development Partnership)September 21, 2023July CDP Index: Membership revenue edges upward, but radio’s challenges persist
For the first time in over a year, membership income among all stations is showing a marginal increase in giving.By Michal Heiplik, President and CEO (Contributor Development Partnership)August 16, 2023June CDP Index: In this environment, flat is good
Among stations measured by the Index, median membership revenue was level with the prior year's performance.By Michal Heiplik, President and CEO (Contributor Development Partnership)July 18, 2023May CDP Index: Larger stations struggle to land major gifts
"The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated."By Michal Heiplik, President and CEO (Contributor Development Partnership)June 20, 2023April CDP Index: Station focus on Passport acquisition is paying off
CDP's latest analysis of fundraising data finds "cause for cautious optimism" in recent new donor trends.By Michal Heiplik, President and CEO (Contributor Development Partnership)May 18, 2023Membership revenues dip in latest CDP analysis
While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.By Michal Heiplik, President and CEO (Contributor Development Partnership)April 19, 2023In latest CDP analysis, radio stations continue to see fundraising declines
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.By Michal Heiplik, President and CEO (Contributor Development Partnership)March 17, 2023What a CDP analysis reveals about public media’s membership revenue, now and in the future
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.By Michal Heiplik, President and CEO (Contributor Development Partnership)February 16, 2023Membership fundraising held its own in first weeks of coronavirus lockdown
CDP's analysis of early 2020 fundraising shows sustainers are living up to their name.By Michal Heiplik, President and CEO (Contributor Development Partnership)May 18, 2020How to recalibrate and press ahead with public media fundraising
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.By Michal Heiplik, President and CEO (Contributor Development Partnership)March 24, 2020