Author: Judith LeRoy
Viewership gains during crisis point to strategy for building ‘NewsHour’ audience
Increase viewing frequency with promotions that reinforce the program's values of civic discourse and analysis.Viewers flock to public TV for news, food shows during lockdown
A spike in audience for “NewsHour" came from viewers tuning in more frequently.Beyond-broadcast strategies key to survival of local public TV stations
The ability to manage all aspects of the video ecosystem presents new challenges for public broadcasters.Study reveals surprising diversity among public TV viewership
Data examined by TRAC Media Services “refute mischaracterizations of public TV’s audience as homogeneously white retired folk.”Good news about the splintered TV audience
What you are about to read may sound familiar—like the strategy in public radio, with its emphasis on serving a core audience—but it’s ...
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