Author: Deb Ashmore
March CDP Index: Passport users decline, but sustainers continue upward trend
In the most recent three-month period, sustainers increased by 6.9% due to an 8.4% increase for TV/Joint stations.February CDP Index: New donor acquisition reaches ‘crisis phase’ for radio
"Investing in diverse donor, listener and digital user acquisition is critical to the future of local public news outlets."January CDP Index: Stalled high-dollar giving impacts end-of-year revenue performance
In the latest CDP Index, medium-sized stations had the strongest performance in high-dollar gifts, with 1.9% growth.December CDP index: Membership revenue flattens after six months of growth
National reporting on Giving Tuesday results highlighted flat revenue performance and a 10% decline in donors.November CDP Index: New donors increase, but growth misses radio
TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.October CDP Index: Encouraging trends continue in membership growth, new donors
Radio stations, however, persist in showing a "consistent and concerning downward trend" in new donor acquisition.Look at giving trends before the pandemic to guide your fundraising strategies
With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position ...Growth in sustainers helped stations hold on to more donors in FY2018
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.Annual fundraising study finds significant gains for both radio, TV stations
The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...
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