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Author: Deb Ashmore

Deb Ashmore
Deb Ashmore
  • Development
    CDP Index logo

    April CDP Index: Radio experiences first decline in new donors since rescission

    Though all other Index metrics continued to see growth in the first quarter of 2026, new donors for radio declined by almost ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    May 15, 2026
  • Development
    A person uses a laptop displaying an online donation page with a heart icon and a donation button, illustrating digital charitable giving.

    New analysis projects softer fundraising growth for stations in FY27

    A Contributor Development Partnership analysis indicates that revenue retention will remain strong but will decline from 2025 highs.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership) and Daren Winckel, Senior VP (Contributor Development Partnership)
    May 12, 2026
  • Development
    CDP Index logo

    March CDP Index: Growth continues but at slower pace, especially for new donors

    Early indicators in 2026 point to eventual plateaus and likely declines in new donors and high-end giving in the next fiscal year.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    April 10, 2026
  • Development
    CDP Index logo

    February CDP Index: Growth remains strong in early 2026, but signs point to slowdown

    As the year progresses, declining growth rates are expected with plateaus and eventual year-over-year declines following an extraordinary 2025.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    March 12, 2026
  • Development
    CDP Index logo

    January CDP Index: High-dollar gifts, new donors fuel standout year for membership revenue

    As organizations look toward 2026, retaining new and higher-level donors will be key to revenue stability.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    February 13, 2026
  • Development
    CDP Index logo

    December CDP Index: Giving driven by rescission shows signs of slowdown

    Data also shows that throughout 2025, all giving channels experienced an increase in new donor acquisition, but none more than digital.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    January 14, 2026
  • Development
    CDP Index logo

    November CDP Index: Growth continues through October but at slower pace

    As growth rates slow, retaining new donors will be key to a successful 2026.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    December 12, 2025
  • Development
    CDP Index logo

    October CDP Index: Giving remains at peak levels at end of third quarter

    Stations that have been leaning into messaging around the rescission of federal funding have seen stronger new donor growth.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    November 13, 2025
  • Development
    CDP Index logo

    September CDP Index: Federal defunding continues to drive massive giving spikes

    Growth in revenue and new donors is the strongest since any time in the last five years.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    October 15, 2025
  • Development
    A person seated indoors uses a laptop displaying a donation webpage with an image of hands holding a red heart and a button that says “Support Us.”

    New donor surge brings generational shift to pubmedia fundraising

    A new CDP analysis finds that Millennials are on the rise and on the move.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership) and Jim O'Shaughnessy, Senior Director of Business Intelligence and Analytics (Contributor Development Partnership)
    October 10, 2025
  • Development
    CDP Index logo

    August CDP Index: Federal defunding drives giving to new highs

    Revenue and new donor growth have reached their highest point in five years.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    September 10, 2025
  • Development
    CDP Index logo

    July CDP Index: New donor growth reaches highest level since 2021

    Growth for new Radio donors reached 162.6% in the three-month index, with TV/Joint licensees reporting a 65.3% increase.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    August 11, 2025
  • Development
    CDP Index logo

    June CDP Index: Growth in giving lifts 12-month results across public media

    Fundraising gains spread across all performance indicators for organizations of all sizes.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    July 14, 2025
  • Development
    CDP Index logo

    May CDP Index: Data shows ‘jaw-dropping’ donor gains this spring

    The remarkable growth reported last month continues, with the Membership Revenue Index showing a year-over-year increase of 7.6%.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 17, 2025
  • Development
    CDP Index logo

    April CDP Index: Reactionary giving lift continues through first quarter of 2025

    Converting these donors to sustainer giving, testing annual sustainer offers and refining stewardship of these donors will be areas to focus on ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    May 15, 2025
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